图书市场中盘格局研究

【作者】 周斌；

【导师】 张留芳；

【作者基本信息】 南京师范大学 ， 新闻学， 2004， 硕士

【摘要】 图书中盘是指图书生产销售供应链中连接上游出版社和下游零售书店，担当图书商品流通职能，并有综合物流、书业信息传输、资金流通等强大功能的大型分销企业。图书市场中盘格局是指在图书市场中所存在的各类各种图书中盘，它们的市场份额、优劣势、存在的问题、处境，以及整个图书市场中盘环节布局结构的综合情况。 改革开放以来我国图书市场经历了两轮增长，近几年我国图书年出版种数连续位居世界第一，经营面积超过一万平方米的大书城数量也跃居世界首位，生产能力和销售网点均有保障，然而图书市场现在却正处于新的停滞阶段，全国图书的总印数、总印张数，全国图书总销售册数、人均年购书册数均徘徊不前，问题正是出在连接出版和零售的中盘环节。 中国图书市场中的图书中盘目前有四类，它们是新华书店省级发货店、出版社自办发行的分销公司、民营批销公司、外资分销企业。中国图书市场中盘格局的现状与特点是：主导力量方面，是行政力量左右下形成的格局，而非以市场为导向的；组成成员方面，规模小、布局分散、力量弱，产业集中度低，而且成分复杂；功能覆盖方面，各个中盘基本都是功能不全，辐射范围狭小，而且低层次地重复建设情况严重；客观环境方面，缺乏突破性发展的基础，社会第三方物流、行业信息标准化建设、商业信用环境都不理想。论文对图书中盘环节应担当的职能和我国的现状及存在问题作了探讨，并提出了一些解决问题的建议方案。更多还原

【Abstract】 Book Market Middlemen are those corporations who connect publishing houses and retail bookstores in the whole book producing and selling supply chain. They are large-scale distribution corporation who have the function as organizing book commodity circulation, organizing synthetic logistics, transmitting book industry’s information, organizing fund circulation etc. Book Market Middlemen pattern means all kinds of Book Market Middlemen in the whole market, and their quotient in the whole market, each one’s superiority and inferior position, each one’s place, and the synthetic status of Book Market Middlemen composition of the whole book market.China’s book market has come through two times increasing since 1978. The number of publication titles of China continuing ranks the first in the world in the recent years, and also the total number of the huge book mall of China whose working area over 10 thousand square meters ranks the first in the world. Though there is no problem in the throughput and retail net, China’s book market is still in another stagnation phase. The total printing number and the total printed sheet number of China’s book publication, the total volume sales number of China and the volume purchased number by each Chinese on an average keep stagnant. The root of the problem just is Book Market Middlemen who connect publishing houses and retail bookstores.There are four kinds of Book Market Middlemen of China. They are Xinhua Book Store province consigning stores, publishing house owned circulation corporation, privately owned wholesalers, foreign capital’s distribution corporation. The present position and character of Book Market Middlemen pattern of China is the following: at aspect of dominant force, the pattern came into being by administrative force, not by market force; at aspect of members, all the Book Market Middlemen are small, dispersive and puny, and the degree of concentration of industry is low; at aspect of function, all the Book Market Middlemen in the mass are defective, and their radiating area are narrow, and the status of both low level and repeated constructing is serious; at aspect of circumstance, there is lacks of society foundation for the rapid development, both the third-party logistics and information standardization building, commerce credit status are defective. The thesis discusses the function of Book Market Middlemen and the present position and problem of Book Market Middlemen pattern of China, and puts forward some proposal.更多还原