【作者】 郑鹏；

【导师】 梁文潮；

【作者基本信息】 武汉大学 ， 工商管理， 2003， 硕士

【摘要】 企业战略管理是关系到企业能否保持持续发展的重大决策问题。它包括了战略的分析与制定、战略评价和选择、战略的实施与控制。 身处市场化改革浪潮中的我国发电企业，也正在对企业应该怎样实施有效的战略管理进行有益的探索和研究。由于发电企业的行业结构及产品特性，成本领先管理战略成为唯一的选择。因此，随着市场竞争的日益激烈，如何根据发电企业的外部环境和内在条件，寻找到适合发电企业自身发展的战略管理模式，并实施有效的成本领先战略管理，降低成本，增加发电企业的效率，是一个值得探讨的课题。江西省九江发电厂是一个比较典型的以煤炭为主要燃料的火力发电厂，面对“厂网分开、竞价上网”的电力市场化改革，企业原有的粗放型的计划管理模式已难以适应时代的要求。如何根据自身特点，制定和实施成本领先战略成为九江发电厂取得进一步发展必须解决的问题。 本文就九江发电厂的成本领先战略，进行了理论和实际相结合的研究。 论文首先从九江发电厂的外部环境分析入手，特别针对发电侧市场化这一新情况，给出了企业面临的机会和威胁因素。然后，结合对电厂资源、竞争能力以及内部条件的分析，得出了九江发电厂外部环境机会大于威胁，内部劣势大于优势的结论。 在此基础上，论文为九江发电厂提出了新的企业使命、战略目标和总体战略，并依据发电行业的特点，制定出了企业的基本竞争战略——成本领先战略。在接下来，作者就电厂的成本构成及其特点进行了分析，并提出了该企业应在树立成本领先战略观念、健全成本管理体系的基础上，降低成本的几项措施。对企业有一定的实用参考价值。 论文在最后就九江发电厂成本领先战略的控制做了分析和总结。更多还原

【Abstract】 Strategic Management is important to a firm’s continual development. The strategic management process consists of three stages: strategy formulation, strategy implementation, and strategy evaluation.With the market economy’s reform, firms in generate electricity are studying on strategic management. Cost leadership is their only choice under the framework of electric utility industry and character of product. With competing from strength to strength, It is an important task to power-making firms in generate electricity how to find right strategic mode, formulate effective cost leadership, increase income through reducing cost what base on analyze firm’s the external and internal assessment. Jiujiang power plant is a typical firepower plant in Jiangxi province and center region of China. In the face of Electric power reform on power plant is separated from electric power transmission and price competition, plant’s extensive planned management mode was inapplicability. So it must be solved how to formulate and implement cost leadership according with its actual condition.This article studies the problem in theory and practice.The author started studying with external assessment of Jiujiang power plant. In particular to new change of electric power reform, article described the firm’s opportunities and threats. Then, combined with plant’s actual condition, this paper draw a conclusion on external opportunities kept the weather to external threats and internal weaknesses kept the weather to internal strengths.Based in the conclusion, this article wrote Jiujiang power plant’s mission statement, long-term objectives and strategy in the mass, and under the framework of electric utility industry and character of product, cost leadership is only choice for Jiujiang power plant. Later, author analyzed plant’s content and character of cost, draw a few ways to reduce cost basic with building up idea of cost leadership and perfecting its cost management. Those have actual value to plant’s strategic management.In the end, this article analyzed and summarized strategic control to the point.更多还原