【作者】 陶莉；

【导师】 黄先蓉；

【作者基本信息】 武汉大学 ， 出版发行学， 2004， 硕士

【摘要】 版权和邻接权是出版社的核心资源，是版权产业建立的基础和各版权行业建立产业联系的关节点。研究版权资源是一个涉及面十分广泛的课题，对出版业以及其他版权产业具有十分重要的理论和现实意义。 版权资源的概念从经济的角度强调了版权的资源属性和产业属性，这一概念的界定是基于版权和版权产业的概念产生的。版权资源除了具有资源的一般属性，还具有外部性、独立性、时间性、地域性等经济特性。本文对版权资源进行了从来源主体和资源利用两个角度的分类。这些是进行版权价值评估和开发利用的理论基础。 版权资源的价值评估是以往理论研究的一个盲区，而科学合理地评估版权资源的经济价值往往是版权资源开发和利用的第一个步骤。本文首先根据成本核算的原则，提炼出版权资源在生产和交易过程中产生的六个成本项目；然后总结了版权自身、出版社、市场和外部环境等四个方面的共十二个影响版权资源价值的因素。 国内原创的版权作品和国际化拓展的各类版权是版权资源的两大来源。国内原创的版权资源是我国出版业发展的根基，它所存在的内容重复和渠道不畅等两个方面的主要问题需要从制度、市场和信息平台的完善等几个方面着手解决；版权资源的国际化拓展具有一定的经济必然性，目前的主要方式是进行版权引进、合作出版和国际组稿。版权资源的国际化拓展能吸收国外在某些方面的比较优势、增强国内出版社的优质版权资本的储备、提高出版业的市场化程度和项目运作水平、帮助快速建立比较成熟的出版品牌。然而从长远上讲，这只是出版行业借助外力发展的一个暂时性的阶段，要平衡国内和国际两个方向的发展还要经历一个市场和文化的磨合时期。 版权资源分析的核心问题是版权的合理开发和利用，以及版权资本的良性增值。本文将中信出版社作为版权开发的一个成熟案例，对其发展进行了三个阶段的划分，总结了各阶段版权资源开发和利用上的问题，总结了其成功运作的五个支撑条件。版权利用有三个层次——第一个层次是单品种出版，这是目前国内出版社利用版权资源的最主要方式，它反映出我国版权资源经营水平还停留在一个较低的水平。第二个层次是版权营销，它是以版权的各种独立权限为标的进行的市场营销活动，其经济价值已被证实远大于出版活动自身所创造的经济价值。版权营销活动的有效开展需要一个较成熟的版权产业价值链条和资源开发环境。目前在我国已经有一些成功案例。版权利用的最高层次是版权资本运营，它需要会计上的支持。通过对两个案例的分析，本文总结了版权资本运营的两种主要方式，并归纳了版权资本相对于其它资本的特殊性。最后，总结了版权资源增值的六个具体策略。 本文研究版权资源的另一个目的是合理调整各种版权资源在各类出版主体之间的分配比例，以提高版权资源的整体使用效率。在对版权资源的现状进行分析的基础上，文章提出了版权资源优化配置的目标和原则，并论述了政府配置和市场配置这两种版权资源的配置方式。更多还原

【Abstract】 Copyright and neighboring rights are core resources of publishing enterprises, constructing the basic ingredients of copyright industry, as a joint between different copyright industries. As a field with rather rich contents, research on copyright resource has much theoretical and practical value.The purpose of establishing the concept of copyright resource in this paper is to emphasize the resource attribute and industrial character of it. The concept is built on the definitions of copyright and copyright industry. It has some economic specialties - the externality, respective independence, time limit and terrain quality, besides the general characteristics as a common resource. The categories are classified on the standards of the subjects and methods of utilization. The summary of copyright resource is the theoretical basis of the value assessment and exploitation of it.There is an absence of value assessment of copyright However, it is always the first step to logically evaluate copyright resources to acquire the appropriate rights, to market them or to manage the copyright capital. This paper abstracts the six cost items produced during the course of invention and exchange, and discusses the four influencing factors-the rights’ natural, publishing houses, market and other external factors, totally ten ingredients.National acquirement and worldwide attainment are two main approaches to copyright resources. The nationally creative copyright plays a foundational role in the development of our publishing industry. The problem of the similarity of the contents, the simulation between subject matters, and the lack of a reliable and effective channel of information are eager to be solved in several aspects, such as system perfection, market standardization, improvement of information flat form and etc.. The international rights attainment is economically inevitable, mainly by the means of rights buying, rights cooperating and worldwide solicit contributions, which makes it possible to learning advantages from the foreign countries, to enhance the reserves of fine rights, to heighten the level of market and the competence of projects operations, and to help accelerating the publishing band forming. However, it’s only a temporaryphase.The utilization and increment of copyright resources is the core issue of this paper. Dissertation begins with analysis on the CITIC Publishing House as a case, three stages of rights exploitation and problems in each stage are concluded, with five conditions supporting the exploitation. There are three levels of copyright exploitation- the first levej is to publish one sort of publication, which is the primary manner of rights using in present, showing the low level of rights utility. The second level is rights marketing, which being proved the merit is more than that of publication. It’s relies on a well-rounded environment and value chain of the copyright industry, and some successful projects has been planned and implemented. And the third is rights assets management, which needs the supporting of accounting. Two methods of rights capital management and its characteristics are concluded in two cases. Six methods of copyright increment are stated subsequently.Another purpose of this paper is to regulate the rights assignment between different kinds of publishers to heighten the efficiency of rights as a whole. After the analysis on the present situation of copyright resources, fundamental are given in the optimized copyright collocation. How to optimize it with government measures and market means are proposed.更多还原