企业绿色持续创新的战略模式研究

【作者】 付强；

【导师】 向刚；

【作者基本信息】 昆明理工大学 ， 企业管理， 2004， 硕士

【摘要】 我国加入WTO后，国内企业面临着全球市场带来的竞争压力。这给目前相对国际大企业来说，处于落后地位的国内企业带来了新的严重的挑战。同时，随着环境问题的日益突出。环境可持续性的呼声越来越高。消费者对环境问题越来越多的关注。也给国内企业依靠对资源无偿开采的粗放式经营和落后环境意识提出了挑战。 本文结合企业战略研究的论文和实践成果。企业的竞争优势来源于企业所处产业环境、企业在动态环境中所拥有的资源优势形成的动态核心竞争力以及企业的创新能力三方面因素，在新形势下企业持续的发展、生存，就必须结合以上三方面的因素持续创新。新的形势下企业的持续发展要体现出绿色性的特点。企业绿色持续创新的战略模式就是在这样的形势下提出的。这里，企业绿色持续创新是企业在相当长的时期内，持续地推出、实施旨在节能降耗、减少污染、改善环境的绿色创新(含绿色产品、工艺、原材料、市场、组织、制度、管理创新及其内部扩散)项目，并持续地实现商业化，获得经济效益的持续增长的过程。企业绿色持续创新具有绿色性、时间持续性、效益增长持续性和企业发展持续性四个基本特性。 结合国内企业持续创新的实际，研究得出国内企业持续创新难在持续。这也是国内企业绿色持续创新的困难所在。而且目前国内对于企业绿色创新的制度激励和绿色评价体系的缺陷，使得企业并没有进行绿色创新的积极性。尤其是企业本身在绿色创新方面意识的落后。目前国内企业的环境治理基本上还是停留在末端治理上。因此，有必要把企业的绿色持续创新提升到战略层面研究。企业绿色持续创新的战略模式就是一切实施绿色持续创新战略的企业所实用的旨在节能降耗、降低污染、提高产品环境友好性等方面的企业运营模式。有鉴于此，本文在前人对企业绿色持续创新理论研究的基础上，着重对企业绿色持续创新的战略模式进行探讨，由于绿色持续创新属国际开创性研究，本文限于篇幅不能对所有的战略模式作全面研究。因此，本文着重对目前国内企业急需改革的几个方面即几个重要性突出的方面进行研究，并得出适合的战略模式。其主要特点有以下几个方面： 1、文章开始部分对影响企业绿色持续创新的制度、环境进行研究，针对国内企昆明理工大学硕士学位论文摘要 业绿色持续创新的实际情况，提出了适合企业绿色持续创新的产权制度安排 等战略模式。2、文章随后几章，主要探讨了国内企业与国际先进企业在绿色创新方面的差距， 以及在绿色创新上存在的主要问题所在，并从理论上给出了解决的途径，然 后从整个产业供应链的角度，提出适合国内企业绿色创新的几种战略模式.3、文章最后提出的产品创新战略模式主要荃于创新的定义中最为关键的部分， 即创新的最终实现应是在商业化过程中从市场上取得潜在利润。所有的战略 模式的提出都是墓于这个方面意义提出的。而且在产品创新的模式中尤其突 出了价值链增值过程的分析，即以价值优先为导向的企业绿色持续创新。4、文章运用了前沿性的理论成果—企业持续创新理论和绿色持续创新理论。 以及参与导师向刚教授主持的国家自然科学墓金项目注重联系实际，从绿色 持续创新的制度角度入手，对国内绿色持续创新战略模式的实际进行了分析， 并相应的提出了几种战略模式的建议.最后提出了结论和展望。并对论文写 作过程中获得的帮助鸣谢.更多还原

【Abstract】 After our country joins WTO, the domestic enterprise faces the competition pressure from the global market. This give at present relatively international heavy enterprises come and say and in backward the domestic enterprises of status bring the new serious challenge. Besides, one that is with environmental question is outstanding day by day. The voice with very constant environment is higher and higher. The concern that there are more and more to environmental questions consumers. Give domestic enterprises depend on extensive types that exploit gratuitously resource manage and challenge with backward awareness of environment too.This text combines the theses and practice achievements of the strategic research of enterprise. The competitions advantages stem from enterprise’s industry environment the dynamic core competitiveness of resource advantage and the innovation ability. Lasting development, existence of the enterprise under the new situation, the factor that must combine the above three respects sustainable innovates. Under new situation . the sustainable development of enterprise want to embody the characteristics of greenly. The strategic mode of Enterprises Green & Sustainable Innovation was put forward under such a situation. Here, it is an enterprise during quite long period that Enterprises Green & Sustainable Innovation, Introduce, aim at saving energy and reduce the cost, reducing the pollution, improve the innovating greenly of environment continuously (include green products, technology, raw materials, market, organization, system, management innovation and inside and spread) the project, And realize commercialization continuously, obtain course of lasting growth of the economic benefits. Enterprises Green & Sustainable Innovation have green quality, constant, benefit increase constant and enterprise develop constant, 4 a piece of basic characteristics.It combines domestic reality who enterprise’s sustainable innovate study and publish domestic enterprises innovate difficult to last continuously. This is difficult that Enterprises Green & Sustainable Innovation of domestic enterprise too. And the domestic defects to the green system encouraging and green appraisal system that innovates of the enterprise at present, Make enterprises not carry on the enthusiasm that Enterprises Green & Sustainable Innovation .The backwardness in green innovative respect consciousness of especially the enterprise. At presentdomestic the environmental improvements of enterprises stay basically of the ending improvement. However, it is at Enterprises Green & Sustainable Innovation rise to strategic aspect study to be necessary. Strategic modes on it is the green in enterprises sustainable innovation for implementation green innovative the enterprise practical aiming at and save energy and reduce the costs of the strategy continuously, Reduce pollution, raise the enterprises of respect run the mode friendly qualities, etc. environment products. In view of this, this text at between forefathers and Enterprises Green & Sustainable Innovation the foundations of theoretical researches, Go on and probe into to Enterprises Green & Sustainable Innovation strategic modes that innovate emphatically, because Enterprises Green & Sustainable Innovation belong to international initiative study, Cant study all strategic modes ail-sordidly as space is limited in this text. However, emphatically whether at present domestic enterprises the several a piece of respites of reform that several a piece of importance outstanding respects study this text, And draw the suitable strategic mode. There are several following respects in its main characteristic:1,At the beginning, the article study the system .environment that influencing the Enterprises Green & Sustainable Innovation, At domestic enterprise Enterprises Green & Sustainable Innovation reality, propose the suit strategic mode of properties right system to Enterprises Green & Sustainable Innovation.2, The Article chapters afterwards, probe into domestic enterprise and intern更多还原