【作者】 金在汉；

【导师】 熊伟；

【作者基本信息】 对外经济贸易大学 ， 企业管理， 2004， 硕士

【摘要】 实施国际竞争战略是每个国家参与21世纪国际商战的必然要求，韩国人参产业目前是传统上代表韩国的农产品之首，从国家政治、经济的观点来讲，更是韩国的核心农产品，可以说人参产业的国际发展前景就是韩国农产品市场、乃至于韩国整体经济在国际竞争中的前景。然而，当今韩国人参产业正面临着利用先进加工技术的美国和日本的人参制品和中国的低价位大批量人参制品的重重夹击，市场份额不断降低，长期如此，韩国将失去人参种植国的国际地位。因此加强国际竞争战略对韩国人参产业来说尤其重要。为了增强韩国人参产业从业者对韩国人参产业的国际形势的认识和掌握参与国际竞争的战略方法，本文通过人参产业相关的国内外资料，分析韩国人参产业生产、制造加工、消费、进出口的现状，并分析国际人参市场的现状，对比中国台湾、香港以及日本、美国、加拿大人参市场现状，实施SWOT分析以及主要国际市场上的竞争力分析，并在分析问题，找出差距的基础上，利用迈克尔·波特的适用于一般企业的三种基本竞争战略，对韩国人参产业走向世界的国际竞争战略从以下几个方面进行了研究、分析。第一，围绕韩国人参产业的环境变化和现况，通过SWOT分析法对韩国人参产业所面临的现实进行分析。第二，从进口数量以及金额角度，以市场份额、质量竞争力、价格竞争力、消费者知名度为标准，评价韩国人参在主要国际人参市场上的竞争力。 第三，对迈克尔·波特教授提出的三种基本竞争战略，即成本领先战略，差别化战略和重点集中战略的简要分析，提出适合韩国人参产业的国际竞争战略。第四，在综合了国际竞争战略相关理论的基础上，本人提出了韩国人参产品的差别化、韩国人参开拓国际市场的多元化、以及韩国人参产业的信息化等具体的韩国人参产业的国际竞争战略。更多还原

【Abstract】 Most of countries work out a strategy of international competition is the needs of times to take part in a battle of international trade in 21century. The Korean ginseng is the very representative products in Korean agriculture. From a Korean political? economic point of view, Korean ginseng is more important. The international competitiveness of Korean ginseng in international market will have a big impact on Korean products market and entire economy. But now Korean ginseng industry is frequently being attacked by American’s and Japan’s using an advanced processing technology and by China’ mass produced ginseng in a low price. If the market share of Korean ginseng in international market falls off constantly and the present bad situation be continued in the long term, Korean ginseng industry will lose an international reputation before long. So, the increasing of the competitive power is the most important thing to Korean ginseng industry.To develop the Korean ginseng industry, people working on this field have to grasp the point of faced problems, and then work out a strategy of international competition. This research will be analyzed by the inside and outside of the country’s data connected with a ginseng industry, that is, production processing consumption export import and the situation of international ginseng market. And the China Hong Kong Japan American and Canada’s situation of the ginseng market is compared with our’s. I will analyze the international competitiveness of major countries using “the SWOT analysis”. On analyzing the international competitiveness, basis for competitive strategy will be applied to this research to find out some error. In this way, I have several kinds of research and analysis to develop the Korean ginseng industry in the international market. First, the situation of the Korean ginseng industry was changed. According to “the SWOT analysis”, I analyzed the faced present of the Korean ginseng industry. Second, on the basis of import volume, total, sum, market share, quality competitiveness price competitiveness and consumer name value, I evaluated the competitiveness of the Korean ginseng industry in the international market.Third, on analyzing the point of ( MICHAEL E.POTER‘s basis for competitive strategy), that is, the low cost ledreship strategy, the differentiation strategy, focus strategy , I showed a proper strategy of international competition<WP=7> to Korean ginseng industry.Forth, I put the strategy of international competition and related theory together and then showed a proper strategy of international competition. That is the diversification, differentiation, information of Korean ginseng products in international market.更多还原