【作者】 高峰；

【导师】 汪群；

【作者基本信息】 河海大学 ， 企业管理， 2004， 硕士

【摘要】 民营企业作为我国经济建设中，一支极为重要的力量，在我国经济中占据了极为重要的地位。民营企业往往在经历一段短期的快速成长后却常常因为缺乏核心竞争力而陷入了发展的困境。 本文从企业文化发展的必然性入手，通过对民营企业文化动因分析，通过对民营企业在企业文化变革中所存在问题的探析；寻求民营企业文化变革的对策；提出民营企业文化变革的应用框架。 民营企业文化的成功变革首先是民营企业家自身观念的转变，只有他们充分的意识到文化建设的必要性，对企业文化有了全新的认识才能组织企业文化的建设并防止企业文化建设步入各种误区。其次，是对企业文化的宣传、教育与传播，使广大员工认识到企业文化，了解企业文化建设的必要性，激发员工参与热情，以便创造良好的企业文化建设氛围。再次，是民营企业家与模范人物的行为为广大员工提供示范，引导与激励着广大员工参与企业文化建设的实践。最后，转换企业风俗将企业文化的内涵渗透到风俗中，在广大员工的参与中使他们受到教育。更多还原

【Abstract】 The private enterprise, as major strength, play an important role in county economic construction. However, experiencing a short term rapid developing, most of them sink into predicament as lacking key competition.Basing on inevitability of corporation culture developing, the thesis points out its necessity and urgency, through analysising the exterior environment, inner problem of enterprises existing; and put forward essential terms to carry out culture construction successfully, through analysising problem existing in culture construction.The successful transform of private corporation culture, is to innovate enterprise self-sense at fist, let them have new sense of importance and necessity on enterprise culture construction, avoiding mistaken. Second, do activities in culture spreading, educating and publicity, as to create good culture construction atmosphere, let whole staffs realize corporation culture, be aware the necessity of culture construction, and arouse their participating enthusiasm. Third, set good examples of excellent enterprisers and models, encourage staffs to involve in developing and constructing. Finally, associate the culture essence in customs to make staffs gain more sense of education in action.更多还原