【作者】 杨涛；

【导师】 汤兵勇；

【作者基本信息】 东华大学 ， 管理科学与工程， 2004， 硕士

【摘要】 电子商务是一种全新的企业运作模式，无论从深度上还是从广度上，都强烈地冲击着传统的管理模式，对传统的管理理论和方法带来了严峻的挑战，同时也产生了许多新的管理问题。首先，在电子商务环境下，企业内外部的运作方式将会有很大的变化。由于Internet大大缩小了时间和空间的距离，企业内部部门和员工之间的沟通模式将有很大变化。在内部工作和业务流程的控制方面，企业将会主动地大量采用电子商务模式进行交流。其次，随着Internet和电子商务的广泛应用，企业对外的接口界面大大扩展。电子商务的实施，可以降低企业的经营成本，提高企业效益，并把企业带入新的时代。 随着工业经济的发展，工业制造成本趋于均化，企业必然需要寻找新的利润空间。扩大企业与上下游企业乃至最终消费者的直接接触，减少中间环节，从错综复杂的中介中挤出利润空间是必由之路。要在空间和时间上缩短企业与企业之间、企业与消费者之间的距离，电子商务是最佳选择。 长期以来，传统工业企业是国家经济命脉的支柱。但随着社会的发展与开放，随着信息技术的发展，原来管理模式的弊端日渐显现，并且落后的管理模式严重阻碍了企业的发展，人们已经认识到电子商务是企业发展的方向，但传统企业如何建设自身的电子商务，是亟待需要解决的问题。 交易费用理论可以解释电子商务如何降低企业经营成本，波特的价值链可以解释如何通过电子商务使企业产生赚钱效应。电子商务可以突破信息障碍和时空概念，造就比价经济、实时经济和直接经济模式。这些可以从理论上支撑电子商务为什么可以给企业带来效益。 本文还介绍了传统企业电子商务实施的规律，一般发展的几个阶段。不同的发展阶段又有不同的特点。电子商务改变了企业的组织结构和模式，并且对企业内部生产流程提出了重新整合的要求。企业内部的ER卫、SCM、CRM等等都是企业电子商务走向成熟的基础。 电子商务也是一种商务模式，依赖于互联网的这种模式，即有传统商务模式的特点，又有自身特点，可以通过层次分析模型来确定实施对赢利性的衡量、对利润的预测因素的衡量和对商务模式各个部分对盈利的贡献的衡量。综合记分卡的目标及衡量方法是对实施电子商务的企业的远景、战略和未来业绩的衡量模式，不单关注于企业现实的利润，而是从财务、客户、内部经营过程和学习与成长四个方面来考察企业采用了新的商务模式后的绩效。 本文还分析了我国传统工业企业实施电子商务存在的问题和障碍，并对传统工业企业电子商务未来的发展提出了一些建议。更多还原

【Abstract】 E-business is a kind of brand-new operation mode of enterprise. It assaults the traditional management mode strongly no matter from the depth or from the scope. It has brought the severe challenge to traditional management theory and method, produced a lot of new problems of management at the same time. Firstly, the operation way of enterprise inside and outside will change a lot under the e-business environment. Because Internet narrows the distance of enterprise time and space, the communicative mode between department and the staff will have very great changes. On the inside working and business procedure controlling enterprises will adopt e-business mode to exchange in a large amount voluntarily. Secondly, With the wide application of Internet and e-business the interface to the outside of enterprise is expanded greatly.With the development of industrial economy, industry’s manufacturing cost tends towards mean and enterprises must look for the new profit space. Expanding the direct contact between enterprises and visiting enterprises and even consumers, then reducing the intermediate link and pushing out of the profit space from the intricate intermediary is the only way. While shortening the distance between enterprise and enterprise and between enterprise and consumer on space and time, E-business is the best choice.For a long time the traditional industrial enterprises have been the pillar of the national economics lifeline. But with the development and opening of the society, with the development of information technology, in fact the drawback of the management mode appears day by day, and the backward management mode has hampered enterprise’s progress badly. People have already realized that e-business is the direction of enterprise’s development. But how traditional enterprises build theirs’ own e-business is a problem urgently to be solved.The expenses theory of the trade can explain how e-business reduces enterprise’s operating cost and Potter’s value chain can explain how to make enterprises produce the effect of making money through e-business. E-business can break through the information obstacle and space-time concept so as to bring up the economy of the exchange rate, the real-time economy and economic mode directly. These can explain why e-business can bring benefit to enterprise theoretically.This article has also introduced the law that how the traditional enterprise’s e-business is implemented and several stages of general development. There are different characteristics at different developingstages. E-business has changed the institutional framework and the mode of enterprises, and has put forward the request combined again for the production procedure inside enterprises. ERP, SCM, CRM inside enterprises are all foundations on which enterprise’s e-business move to maturity.E-business is also a kind of commercial mode. This mode which depends on Internet has the characteristic of not only the traditional commercial mode but also theirs’ own. May confirm implementing the measurement of profitability and the measurement of the prediction factor to the profit and the measurement of all parts’ contributions to the making profits in commercial mode through analyzing models in level. The goal and the measurement method of the comprehensive record keeper’s card are a kind of measurement mode for implementing the distant view and the strategy and the future performance of enterprises’ e-business. To investigate the performance of the new mode not merely from the enterprise’s realistic profit but from the four respects such as financial affairs, customers, inside management, study and growth.This article also analyses the problems and the obstacles that exists in our traditional industrial enterprises implementing e-business, and put forward some suggestions for the future development of the traditional industrial enterprises’ e-business.更多还原