【作者】 吴绪永；

【导师】 李岫；

【作者基本信息】 青岛大学 ， 旅游管理， 2003， 硕士

【摘要】 随着我国改革的深化以及饭店业市场的逐步开放，国外一些大的饭店集团尤其是经济型饭店集团开始进驻我国，我国的饭店业竞争格局发生了很大变化，使国内市场国际化、国际竞争国内化。我国饭店大多为单体饭店且比较分散，这种分散化特征使得饭店既没有规模经济优势，又没有品牌优势，难以与国外饭店集团相抗争。面对各类挑战，集团化或战略联盟将成为我国单体饭店的重要经营战略。由于当前我国单体饭店产权归属较复杂，产权交易相对困难，因而较之通过购并实行集团化经营而言，战略联盟成为我国饭店企业赢取竞争优势的更为现实的选择。 本论文运用实证分析和规范分析相结合的方法，通过大量的数据分析，对我国饭店业的现状及存在的问题进行了分析，从饭店企业的特征及内在要求出发详细探讨了饭店企业战略联盟的发展趋势，分析了战略联盟的动机，结合国外和国内饭店企业战略联盟的案例，归纳总结了我国饭店企业战略联盟可采取的不同模式，给出了战略联盟的构建模型，并指出联盟伙伴的选择、联盟谈判、联盟愿景的建立、联盟的系统化管理是联盟构建过程中的关键要素。 本论文属于应用基础研究，其理论贡献在于提出了中国饭店企业进行战略联盟的理论框架，丰富了战略联盟理论，同时也对饭店企业战略联盟理论进行了有益探讨；其实践贡献在于：从中国饭店的实际情况出发，提出了饭店企业战略联盟构建的可行路径，更具有可操作性，为中国饭店企业通过战略联盟在激烈的市场竞争中保持持续竞争优势略尽微薄之力。更多还原

【Abstract】 As deepening of china’s reform and gradually opening of hotel market, foreign larger hotel groups, especially economic hotel groups, launched into our country, which brought great changes to competitive structure of china hotels, resulting internationalization of domestic market and internalization of international competitiveness. Now, most china hotels are single and dispersed and thus they have neither scale economic advantages nor brand dominance to struggle with foreign hotel groups. Confronted with various challenges, collectivization or strategic alliance is a feasible approach to our single hotels. Considering the complexity of ascription in property right and the difficulty of trade on it, compared with M&A and collectivization, china hotels should adopt strategic alliance as a viable choice to gain competitive advantage.Combined with positive research and normative analysis, present status of our hotels and questions in them are firstly investigated through analysis on large numbers of data. And then development trends of strategic alliance in hotel enterprises are detailed discussed and motivations of strategic alliance are proposed based on characteristics of hotel enterprises and their inherent requirements. Also different models which strategic alliance of china hotels could adopt are given in the light of strategic alliance cases in oversees and domestic hotel enterprises. Finally, construction model of strategic alliance is built, and as the key factors in alliance establishment: selecting alliance partner, negotiating, developing alliance vision and systematically managing on alliance are introduced in this paper.This paper pertains to basic application research consisting of both theoretical contribution and practical meaning. The former focuses on building a new theoretical framework of forming strategic alliance in china hotel enterprises, enriching theories of strategic alliance, and positively discussing strategic alliance theory in hotel enterprises. The later resides in bringing forward feasible approach to construct strategic alliance of hotel enterprises based on practices of china hotels. This maneuverability helps china hotels to sustain competitive advantage in violent market.Name-Wu XuYong (Tourism Department) Directed by-LiXiu (Vice Professor)更多还原