东风汽车公司重型车发展战略研究

【作者】 梅太华；

【导师】 唐应时； 欧阳洁；

【作者基本信息】 湖南大学 ， 机械工程， 2001， 硕士

【摘要】 本文是在企业战略管理理论的指导下，运用系统工程的思想和方法，结合东风公司目前的经营现状，研究东风汽车公司重型车的发展战略问题。本文首先介绍了国内外汽车工业发展现状及发展趋势，随后根据系统工程和系统论的基本思路与方法，提出东风重型车发展战略研究模型。通过对中国重型车年度需求总量预测与结构分析及对东风汽车公司的外部环境和自身经营现状进行了诊断分析，指出东风公司发展重型车的优势和目前亟待解决的问题。在对东风公司的总体产品战略展开分析的基础上，提出东风公司重型车发展总体战略及相应的产品战略、营销战略。最后，本文根据东风汽车公司的重型车发展战略实施的需要，提出了一些有待深入研究的问题。更多还原

【Abstract】 In this paper, under the guidance of theories of enterprise management strategies, employing the principles and methods of systematic engineering, with the current running of the Dongfeng Motor corporation as the main object, the author presents a strategy for the future development of the weight truck in DFM.In the paper, the author firstly introduces the current situation and the future tendency of the development of the motor industry at home and abroad, and then, the study model of the strategy for the future development of the Dongfeng weight truck, according to the basic principles and methods of systematic engineering. Presents the advantage and problems facing the DFM, by the forecast of the yearly total requirement and structure of the weight truck and the analysis of the outer environment and internal management of the DFM. Under the analysis of the strategy of the overall product, presents the designation for the management statement strategy of the weight truck in DFM and their respective product strategy marketing strategy. At last, focusing on the need of the application of the management strategy of the DFM, the author figures out some problems to be further studied.更多还原