农业高科技企业的多元化发展战略研究

【作者】 谭晓明；

【导师】 吴献金；

【作者基本信息】 湖南大学 ， 工商管理， 2002， 硕士

【摘要】 农业高科技企业肩负着我国农业经济腾飞及迎接农业国际化竞争的重任。近年来，为寻求企业的良性运转和发展壮大，企业发展战略的决策日显重要。多元化发展战略是当代世界许多大型企业的重要战略选择之一。农业高科技企业具有人才、资金、技术等多方面的优势，并享受政府在税收、信贷、市场保护等方面的特殊政策保护，加上行业覆盖面广、市场潜力大，农业高科技企业实施多元化经营的内外因耦合成立，其多元化经营理念和效果容易得到体现，符合我国社会主义市场经济和现代农业发展的方向和要求。目前，我国农业高科技企业在多元化经营方面尚处于探索阶段，若过多采用无关多元化战略、不注意培育企业核心竞争优势，则往往欲速而不达，以至不能顺利实现企业目标。全文共分为五章。首先介绍本课题的研究背景和研究内容、论文的结构、研究方法、相关的国内外研究动态。在此基础上具体分析我国农业高科技企业实行多元化经营的意义、现状和问题，回顾了成功企业的多元化经营的理论和实践发展的历程。接着提出我国农业高科技企业实行多元化经营应当进行精确的经济分析、科学的战略决策，尤其在农业高科技这个特殊领域推进多元化战略应当采取化解风险、注重效益的策略。接着分析如何抵制不良市场机会的诱惑、动态看待经济分析结果，正确强化风险意识。在多元化战略的实施过程中应时刻注意哺育竞争优势，打造核心竞争能力。最后，辅以案例研究，针对农业高科技企业多元化经营的特殊要求，推出“致力于主营业务，在建立核心竞争优势前提下逐步推行谨慎性相关多元化战略”的整体性结果及相关的具体设计。更多还原

【Abstract】 The high-tech agricultural enterprises in China shoulder the mission of upgrading agricultural economy and involving the international competition. One of the strategic options that a lot of large-sized enterprises take nowadays is multiple development strategy. Possessing the advantages of talented people, capital and policies on tax, loan, andmarket protection, which make the enterprises possible to take the strategic option of multiple development and realize the principle of multiple operation and effect easily. The multi-operation is in the position of exploration stage in high-tech agricultural enterprises in China, if a enterprise ignores to raise its key competition and over-do on some non-multiple strategic policy, the goal of the enterprise may not be realized smoothly.There are 5 chapters in this thesis. At first chapter, the research background information, research topics, structure, methods and research trends home and abroad are presented. Under the above-mentioned basis, in the next chapter, the significance, current status, and problems of carrying on diversification in high-tech agricultural enterprises are analyzed, and the theories and development course concerning some typical enterprises are reviewed. Then the author puts forward precise economic analysis andscientific strategic decision-making is the pre-condition before the diversification strategy is taken by the high-tech agricultural enterprises. In the next, the author points out how to boycott the allurement of bad market opportunities and treat the economic analyzing results dynamically, and strengthen the risk consciousness, raise competing advantage and key competitions. Finally, some cases are presented put forth the integration research conclusion of " Taking up with main business, promote diversification strategy step by step under the pre-condition of having established key competition advantage" , and related specific design.更多还原