【作者】 刘俊刚；

【导师】 云俊；

【作者基本信息】 武汉理工大学 ， 产业经济学， 2002， 硕士

【摘要】 湖北省旅游产业经过近二十年发展，取得了可喜的成绩，但其发展过程中也出现了一些问题，迫切需要有系统完善的战略研究来指导。 本项研究针对现代旅游产业，将主要通过系统经济而非规模经济来获得持续发展的特点，应用战略研究的一般原理，按照“理论分析一现状特征分析一SWOT分析—一目标和模式分析提出战略措施” 的研究思路，对湖北省旅游产业发展战略问题进行实际探讨，对区域旅游产业发展战略研究的理论作初步研究。本文综合运用产业经济学、系统科学、战略学、区域规划学等基本理论，采用理论研究与实证研究相结合、定量分析与定性分析相结合。对比分析与类比分析相结合的方法进行研究。本文在国内外旅游发展战略规划的研究现状方面，归纳了西方旅游学关于旅游产业发展战略问题的研究理论及方法、国内旅游产业发展问题研究的进展情况，指出了旅游产业发展战略研究的不足；对湖北发展旅游的基本条件进行了评估，对其现状特征和问题作了剖析；在SWOT分析方面，通过对国际国内旅游市场形势的分析与预测、对湖北旅游经济形势的基本估计与分析判断，对湖北旅游产业发展的竞争优势（Strength）、劣势（Weakness）、发展机遇（Opportunity）和面门 的杉战（Threat）进行了综合分析，在此基础上提出了湖北旅游产业发展的战略目标（包括：总目标、阶段目标、定性目标、定量目标）和湖北旅游产业发展的战略选择（包括网络构建战略、目的地形象战略、特色精品战略、市场营销战略、结构优化战略等），并提出了实施湖北旅游产业发展战略的保障体系。更多还原

【Abstract】 The past two decades have witnessed the development of the tourism industry of Hubei province, which results in a striking achievement. Meanwhile, some problems have arisen out of it, which urgently desired the conduction of systematic and perfect strategy planning.The research is in accordance with the characteristic of obtaining sustainable development mainly through systems economy instead of scale economy in modern tourism, applies the general principles on strategic studies, and uses the thinking of research as theoretical analysis current situation and feature analysis SWOT analysis-objective and mode analysis forwarding strategic measures . Based on this, a practical investigation is conducted to the development strategy of Hubei’s tourism and a preliminary study is made to the theory respecting the study on the development strategy of regional tourism. The paper goes on with kinds of integrated basic theories such as industrial economics, the science of system, the science of strategy and the science of regional planning and so on, adopting the integrated methods of theoretical research and empirical research, quantitative analysis and qualitative analysis, contrastive analysis and analogical analysis. Firstly, in respect of the present investigation in this field in the world, the paper sums up the western science of tourism concerning the research theories and methods on the development strategy in tourism, draws a conclusion to the advancement of that in China while pointing out its deficiency, as well analyses the fundamental requirements and current characterized situations and problems of Hubei’s development in tourism. Then, in respect of SWOT analysis, the paper analyses and predicts the domestic and overseas tourist markets, basically evaluates Hubei’s tourist economy, also analyses its strength, weakness, opportunity and threat in competitions, based on which the paper finally puts forward such strategic objectives of the tourism development of Hubei province including overall objective, stage objectives, qualitative objective and quantitative objective, such strategic choice as the strategy of network-construction, the strategy of destination image, the strategy ofspecialties and the strategy of structure-optimization and so on, and such ensuring system as to carry out these strategies.更多还原