【作者】 种莉莉；

【导师】 曹莉； 孙庆祝；

【作者基本信息】 曲阜师范大学 ， 体育人文社会学， 2001， 硕士

【摘要】 大众传媒在现代社会中已成为人们获取信息的最重要的手段之一，借助大众传媒，人们能及时获悉世界各个角落所发生的事情，能足不出产而知天下事，是大众传媒使“地球村”由预言变为现实。现代大众传媒除担负宣传功能外，还发挥着信息沟通、休闲娱乐、舆论监督等作用，为受众的生活提供大量、丰富、及时而且准确、实用、重要的信息，并强烈影响着人们生活的方方面面。可以说现代人与大众传媒有着千丝万缕的联系。 在当今社会，体育已成为社会文明的标志之一。它作为一种具有激励性、凝聚性、竞争性、可欣赏性的社会文化，具有其独特的魅力，在受到全社会关注的同时也倍受媒体的青睐。当前，传播体育信息的媒体越来越多，体育信息的传播量也越来越大。今天的体育运动能在全世界范围内得以蓬勃开展，奥林匹克运动能有如此空前的盛况，可以说大众传媒功不可没。在推广和普及体育运动、扩大体育影响、吸引和指导人们参加体育运动等方面，媒体发挥着巨大的作用。随着体育的功能不断被认识、被开发，体育价值观的不断提升，媒体与体育关系的日益密切，有关大众传媒对体育信息传播的研究就成为一个具有战略意义的重要课题。 本文以电视、广播、报纸、杂志、网络等大众传播媒体及这些媒体的受众为研究对象，综合运用文献资料法、问卷调查法、专家访谈法、数理统计法和逻辑分析法等研究方法，对我国大众传媒对体育信息的传播进行了现状分析和发展对策研究，旨在为进一步探讨体育信息的传播机制抛砖引玉。 通过分析与研究，初步得出以下结论： 1．电视、广播、报纸、期刊、网络等五大媒体各有所长、各有所短。 移卓卢肃大学西士学迢淤戈各媒体只有扬长避短，才能在激烈的竞争中更好的生存，才能为受众提供更为优质的体育信息。 2．不同媒体在体育信息传播的现状上既有不同特点，不同问题，也有共同之处。目前，各媒体在体育信息的传播方式、传播速度、传播质量等方面都不断提高、不断完善，同时，也出现了大量的问题，如信息重复量大、质量不高，较少注重受众的反馈，缺乏专业的体育传播人才，报道中过浓的地方色彩、个人色彩及虚假报道等均是我国体育信息传播中现存的问题。各媒体应根据自身特点及不同体育信息的特点，并结合自己的现状完善对体育信息的传播。 3．环境影响着大众传媒对体育信息的传播。大众传媒传播体育信息的环境可分为微观和宏观两个方面。微观环境主要指媒介所面临的受众，宏观环境主要指媒介间及媒介所生存的社会。宏观环境和微观环境既有区别又紧密相连。媒介间的竞争很大程度上是对受众的竟争，而受众也生活在社会大环境中，受众需求的变化很大程度上来自社会的影响。所以媒介在适应社会变化的同时更应注重处理与受众的关系，树立以“受众”为本的思想。 4．根据我国体育信息传播现状及对大众传媒发展环境的分析，提出相应发展对策：各媒体应向协作方向发展，以实现优势互补，资源共享，通过协作制作我们自己的精品节目、实现资源共享、减少重复报道，尤其应注重与网络的协作；以“人本化”为切入点，重视受众需求的变化与受众的反馈，不断调整传播内容及传播形式：各媒体应根据自身的现状和特点，在体育信息的传播上发挥自己的优势、凸显自己的特色：体育信息的传播应向纵深方向发展，不断拓展体育信息的文化内涵；重视并充分发挥大众传媒在全民健身中的引导和示范作用；对体育传播专业人才的培养是提高体育传播质量的关键；把握好舆论监督导向，做好体育传播中的舆论监督工作。更多还原

【Abstract】 Mass media has been one of the most important instruments from which people obtain information in modern times society. In virtue of mass media, people can learn what is happening in every corner of the world in time and know everything in the room. It’s mass media to make "Global Village" from prophecy to realism. The mass media of nowadays takes on information communicating .. amusement public opinion monitor except propaganda function. It provides a great deaK rich^ betimes and nicety> usingN important information to the life of the public. We can say the life of modernist has countless ties relations with the mass media .Today, sports can develop healthily in the world area and the Olympic movement can have the all-time pomp, the mass media has most of the credit . In extending and popularizing athletic sports > enlarging the sports influence -> attracting people joining athletic sports, media brings into play great effect. In today’ s society, by way of especial society culture, the function of physical education continue to be known and empoldered . Along with the advance of sports value and relations between media andsports increasingly osculating, the study on mass media transmitting the sports information is an important question which have strategy meaning.This thesis uses television, broadcast, newspaper, magazine and network etc. mass media as study objecto Based on documents, questionnaire, specialist visit statistic and logic methods, this thesis analyses the current situation of sports transmission and researches the countermeasure of its development. The propose is to make base for developing study on the principle of mass communication of sports.Through analyze and research, this thesis comes to the following conclusions:1. The five media have their strong point and their weak point. Through analyzing the excellence and the shortcoming of the media and linking the characteristic of vary sports information, we can exert plenary every media’ s superiority. No other than walking out the characteristic way of transmitting sports information, the media can exist better indrastic competition and provide better sports information to the public.2. Different media have the different characteristic and the same problem on the current situation of sports information transmission. Now, in our country problems of sports transmission are great quantity of repetition, the low quality, paying little attention to the public’s feedback, be short of sports professional talent and other problems in report.3. The environment of the mass media which transmits sports information can be divided into two side.- microcosmic and macroscopically. Microcosmic environment mainly point to the accept crowd and macroscopically mainly point to the society and among the media . The competition among the media is competitionof the public. And the public live in the society. The demand of the public changes with the changing of society. So the microcosmic and macroscopically environment not only have difference but also join tightness. The media should adapt the change of society and at the same time it should pay attention to deal with the public. It should build up the idea that the "accepted crowd" is the root.4. Through the analysis of current situation and developing environment of sports transmission in our country, the thesis brings forward some development countermeasure: the media should develop to cooperate to realize patching each other’s superiority and sharing resource. Pay attention to demanding change of the public and their feedback. The transmission of the sports should develop to depth and continue to open up the culture meaning of sports. The media should bring into play leading and demonstrating function in the National Fitness Program. Attach importance to train sports transmission professional and monitor public opinion of sports transmission well.更多还原