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以核心竞争力为基础的企业发展战略研究
Research on the Core Competence-based Development Strategy of the Corporation
【作者】 张文龙;
【导师】 邓伟根;
【作者基本信息】 暨南大学 , 产业经济学, 2001, 硕士
【摘要】 如何实现企业的持久长远发展,目前国内外的研究思路主要有两种:一种主要是传统的工具分析法,比如SWOT等;另一种主要是沿着核心竞争力的思路加以展开。目前用核心竞争力理论解释企业持久竞争优势从而实现持久长远发展的思路日渐明朗,形成了一定的共识,但是理论尚未成型,有待进一步的研究和发展。 本文在对企业本质与企业发展理论、核心竞争力理论进行探讨的基础上,指出:核心竞争力战略是我国企业发展的新战略,企业发展战略的制定要以核心竞争力为指导,并进而对以核心竞争力为基础的企业专业化和多元化发展战略的选择问题作了一些相关的分析。 全文共分三个部分: 第一部分,企业发展战略与企业核心竞争力,探讨企业的本质和企业发展的有关问题以及企业核心竞争力理论的一些问题; 第二部分,核心竞争力战略——中国企业发展的新战略,在分析企业发展的资源基础之后,指出核心竞争力才是企业发展的真正基础,核心竞争力战略是我国企业发展的新战略,企业发展战略的制定要以核心竞争力为指导,并对中国企业核心竞争力状况进行分析之后,就如何实施核心竞争力战略提出了对策和建议; 第三部分,以核心竞争力为基础的企业发展战略的选择,分析了企业以核心竞争力为基础的专业化发展和多元化发展的一些相关的问题。
【Abstract】 As to how to gain the sustaining development of the corporation, there are two main method at present: one is the traditional tool analyzing method, such as SWOT and so on; and the other one is developed on the base of core competence. At present the method explaining the gaining of competitive advantages and the sustaining development of the corporation with the core competence theory is gradually clear, and some uniform cognition is achieved, but the theory hasn抰 shaped yet, farther research and development is needed. In this thesis ,based on the theoretic analysis of the essence of the corporation~. corporation development theory and core competence theory ,I bring forward that the core competence-based strategy is a new strategy for the development of Chinese corporations ,and the formulating of the development strategy must be shepherded by the core competence .And then I analyze some related issues about the selecting of the core competence-based specialization and diversification strategy. This thesis is composed of three parts: Part one: the development strategy and the core competence of the corporation. In this part ,I probe~ into the essence of the corporation the corporation development theory and the core competence theory. Part two: Core competence-based strategy梩he new strategy for Chinese corporation development. In this part, after analyzing the resources of the corporation, I bring forward that the core competence is the real base that promotes the development of the corporation, the core competence-based strategy is a new strategy for the development of Chinese corporations , the formulating of the development strategy must be shepherded by the core coml)etence. And then after analyzing the core competence situation of Chinese corporations, I give some advice about how to put the core competence-based strategy in practice. Part three: the selecting of the core competence-based development strategy of the corporation. In this part, I probe into some related issue about the core competence-based specialization and diversification strategy.
【Key words】 Development of the corporation; Core competence; Specialization; Diversification;
- 【网络出版投稿人】 暨南大学 【网络出版年期】2002年 01期
- 【分类号】F272
- 【被引频次】15
- 【下载频次】1010