【作者】 黄新元；

【导师】 刘朝明；

【作者基本信息】 广西大学 ， 政治经济学， 2001， 硕士

【摘要】 经济全球化是人类社会不可逆转的趋势，必将对21世纪的各国经济产生深远的影响。作为经济全球化的排头兵，出口生产企业担负着历史的重任，它们必须融入充满激烈竞争的国际市场，争取产品出口，更多地进入国外市场，同时还必须在国内和国际市场两个市场同外国产品进行市场竞争，企业国际竞争成为关系到我国产业以及整个国民经济发展的生死攸关的问题，为此，本文以国际竞争的理论及对策作为研究主题，明确提出各出口生产企业必须以竞争理念为出发点，努力培育企业竞争力的基本要素，以迎接我国“入世”后带来的各种挑战。 本文第一章就国内外企业竞争力的一般理论，包括马克思的竞争理论，国外企业竞争理论及我国学者的竞争理论进行分析、研究。同时结合我国企业发展状况，在第二章中提出了如何培育企业竞争力的基本要素，即建立低成本扩张优势的规模经济，创造领先产品优势的技术进步及构建经营活力的制度创新。第三章提出和建立了企业竞争力的评估模型，采用因子分析法对广西主要出口产品做出定量分析。最后，在第四章根据理论与实践相结合的原则和企业发展的思路，提出了旨在提高出口生产企业竞争力为目标的发展战略及经营策略。 为了充分论证和说明文中的观点，作为广西区应对“WTO”课题组成员，我随课题组奔赴全区各地，对广西出口商品生产企业作了广泛调查和深入研究，收集和整理了许多珍贵的一手材料并体现于文中，以增强说服力。但竞争问题研究是一个古老而又年轻的命题，由于本人水平有限，结果一定会有不少遗憾，加之时间仓促，文中不足之处在所难免，敬请各方贤达不吝赐教。更多还原

【Abstract】 Implications of economic globalization, which create a universal inevitable trend, are far-reaching for every country’s economy. As pioneers facing economic globalization, export manufacturers are assigned with critical responsibilities to join in fiery competition in the international markets as well as domestic markets. The questions of enterprises?international competition are so significant with country economic development. This thesis presents the competitive concept of export manufacturers on the basis of competitive theory and strategies in order to cope with the challenges after our WTO entry. At first, this thesis analyzes general theories of enterprises?competition such as Marxism’s theory, related foreign theories and Chinese competitive theories in chapter 1. Combining with the situation of Chinese enterprises?development, chapter 2 puts forward how to cultivate fundamental elements of enterprises?competitiveness, which include shaping scale economy, developing technological advantages and constructing innovation system. Then in chapter 3, I establish a model for evaluating enterprises? competitiveness and adopt the measure of quantitative element analysis on main export products in Guangxi. Finally, according to both the principle of combining theory with practice and the consideration of enterprises?development, this thesis gives rise to development strategies and management tactics in order to increase export enterprises? competitiveness. As a member of the provincial group studying on WTO’s countermeasures, I participate in field studies of export enterprises region widely; collect first-handed and precious material to intensify my viewpoints. On condition that competitiveness is an argue-arousing and complicated field, in addition the scopes of my ability, this thesis should be some shortcomings. So I appreciate any criticism or opinion cordially.更多还原