【摘要】 从数字媒体艺术兴起到成为时代关键词，艺术与科技的结合已成为大势所趋。本文旨在探索《西游记》视觉符号在数字媒体艺术中的创新应用，以推动中华优秀传统文化的创造性转化、创新性发展。本文通过理论与案例相结合的分析方法，对《大闹天宫》《大圣归来》和《黑神话：悟空》3部具有里程碑意义的作品进行深入对比分析，梳理了西游视觉符号从民族表达向现代化书写的演变路径。作者提出“核心价值梳理―民族文化共鸣―现代性转译”的设计策略，通过数字技术实现传统文化符号从静态呈现到动态交互、从单一媒介到多维诠释的转变。本研究为中国传统文化活态传承提供了参考，以数字媒体技术为媒介，将传统文化符号转化为兼具东方内核与全球表达的文化载体，为增强文化自信、社会主义文化强国建设贡献创新路径。更多还原

【Abstract】 Since the rise of digital media art to its status as a key term of the era, the integration of art and technology has become an inevitable trend. This paper aims to explore the innovative application of visual symbols from Journey to the West in digital media art, so as to promote the creative transformation and innovative development of fine traditional Chinese culture. By combining theoretical analysis with case studies, the paper conducts an in-depth comparative analysis of three landmark works: Havoc in Heaven, Monkey King: Hero Is Back, and Black Myth: Wukong, sorting out the evolution of Journey to the West visual symbols from ethnic expression to modern representation. The authors propose a design strategy of “sorting out core values-evoking national cultural resonance-achieving modern translation”, which realizes the transformation of traditional cultural symbols from static presentation to dynamic interaction, and from single-medium expression to multi-dimensional interpretation through digital technologies. This study provides a reference for the living inheritance of traditional Chinese culture. By taking digital media technology as a medium, it transforms traditional cultural symbols into cultural carriers that possess both an Oriental core and global expressiveness, contributing an innovative path to enhancing cultural confidence and building a socialist cultural power.更多还原