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政策叙事何以动员合作生产——基于社区托育服务的实验研究

How Policy Narratives Mobilize Co-production——An Experimental Study Based on Community Childcare Services

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【作者】 范冰晴; 杨云越; 周建国;

【Author】 Fan Bingqing;Yang Yunyue;Zhou Jianguo;School of Government,Nanjing University;

【通讯作者】 杨云越;

【机构】 南京大学政府管理学院;

【摘要】 在基层公共服务治理中,如何动员居民从服务接受者转变为合作生产者,是提升公共服务回应性与可持续性的关键。以社区托育服务为场景,通过一项在线调查实验考察政策叙事对居民合作生产意愿的影响及其机制。研究发现:政策叙事能够显著提升居民合作生产意愿,其中理性叙事的动员效果优于情感叙事,利他取向角色较利己取向角色更能激发公众参与。机制分析表明,政治效能感与叙事沉浸是政策叙事发挥作用的两条重要路径。研究拓展了合作生产的动员解释框架,表明在人口再生产相关公共服务领域,兼具问题解释与公共价值呈现的政策叙事更有利于激发公众参与。

【Abstract】 Mobilizing residents from service recipients to co-producers is essential for enhancing the responsiveness and sustainability of public services at the grassroots level.Using community childcare services as the empirical context,this study employs an online survey experiment to examine the effects of policy narratives on residents’ willingness to engage in co-production and the underlying mechanisms.The results show that policy narratives significantly increase residents’ willingness to participate in co-production.Rational narratives generate stronger mobilization effects than emotional narratives,while altruistic role orientations are more effective than self-oriented ones in encouraging public participation.Mechanism analyses reveal that political efficacy and narrative immersion constitute two important pathways through which policy narratives influence co-production willingness.This study extends the mobilization-based explanatory framework of co-production and suggests that,in public services related to population reproduction,policy narratives that combine problem explanation with the communication of public value are more effective in stimulating citizen participation.

【基金】 国家社会科学基金项目“中国治理经验问题研究”(21FGLB078)
  • 【文献出处】 甘肃行政学院学报 ,Journal of Gansu Administration Institute , 编辑部邮箱 ,2026年02期
  • 【分类号】D669.3;C924.21
  • 【下载频次】63
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