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网络圈层消解青年主流意识形态认同的成因、样态及破解

The Causes, Manifestations and Countermeasures of Online Circles Dissolving Young People’s Mainstream Ideological Identity

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【作者】 孙健; 刘昱莹;

【Author】 SUN Jian;LIU Yuying;College of Marxism, Northwest Normal University;

【机构】 西北师范大学马克思主义学院;

【摘要】 随着信息技术和网络社交媒体的快速发展,青年群体在网络环境中的圈层化现象愈发突出,网络圈层作为网络生态新趋势和个体生活新转向,成为当代青年群体信息获取和人际交往的新场域,但网络圈层在缔造网络生活新业态的同时,对主流意识形态认同的消解也日益凸显。基于认知主体异化、技术逻辑规训、价值范式解构三维视角透析网络圈层消解青年主流意识形态认同的成因,归纳以思想流失、观念壁垒、领域争夺为表征的现实样态,聚焦形成以内容优化、方式创新与聚焦需求为抓手,系统弥合当前主流意识形态认同工作中出现的“认同间隙”,切实加强网络圈层中青年的思想引领工作便显得极其重要。

【Abstract】 With the rapid advancement of information technology and online social media, the phenomenon of stratification of youth groups into circles in cyberspace has become increasingly pronounced. As a new trend in the digital ecosystem and a fresh orientation in individual lifestyles, online circles have emerged as novel arenas for contemporary youth to access information and engage in interpersonal interactions. However, while these circles foster new forms of online existence, their erosion of mainstream ideological identity has also become increasingly evident. This study examines the causes of online circles eroding young people’s mainstream ideological identification through a three-dimensional lens: cognitive subject alienation, technological logic discipline, and value paradigm deconstruction. It summarizes the practical manifestationscharacterized by ideological loss, conceptual barriers, and domain competition. Focusing on taking content optimization, method innovation and demand focus as the starting points to systematically bridge the "identification gap" appearing in the current mainstream ideological identity work, it is extremely important to effectively strengthen the ideological guidance work for young people in online circles.

【基金】 甘肃省教育科学“十四五”规划2021年度一般规划课题“‘课程思政’视域下的大学英语教学研究”(GS [2021] GHB1880);西北师范大学2024年研究生科研资助项目“网络‘圈层化’背景下大学生主流意识形态认同研究”(2024CXZX-LXS048)
  • 【文献出处】 甘肃高师学报 ,Journal of Gansu Normal Colleges , 编辑部邮箱 ,2026年02期
  • 【分类号】D432.62;G206
  • 【下载频次】26
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