【摘要】 基于自行研制的“非遗译介与传播分析框架”，依托NOW语料库对北京非遗项目在国际新闻中的呈现强度展开系统分析，重点考察其在出现频次、呈现方式、语境特征与情感倾向等维度的表现。研究发现，北京非遗项目在国际媒体中的整体能见度偏低，强度显著不均衡，反映出全球文化传播体系中的结构性不平衡。尽管与北京物质文化遗产及联合国教科文组织《人类非物质文化遗产代表作名录》中的全球知名项目相比仍存在一定差距，但北京非遗在活态性、人格化叙事与跨媒介融合方面已展现出独特的传播潜力。同时，部分片面或负面报道影响了国际受众对“同仁堂中医药文化”等非遗项目的全面认知，凸显出中国在非遗对外传播中构建话语权、提升阐释能力的战略紧迫性。基于上述发现，建议从叙事创新、事件驱动、技术赋能、古今联动、标准化与产业化协同以及前置解释语境等多维度入手，系统推动北京非遗项目从本土文化资源向全球共享符号的有效转化。更多还原

【Abstract】 Employing the Framework for the Analysis of Intangible Cultural Heritage Translation and Communication, this study conducts a systematic analysis of the international media visibility of Beijing Intangible Cultural Heritage(ICH). Utilizing data from the NOWCorpus, the investigation examines the frequency,presentational modes, contextual features, and affective tendencies of news coverage. Findings indicate that the overall international visibility of Beijing’s ICH is limited, with significant disparities in the prominence of individual projects. This imbalance reflects broader structural inequities within the global cultural communication system. While a recognition gap persists between Beijing’s ICH and UNESCO-listed global counterparts, the analysis reveals a distinct communicative potential for Beijing’s heritage, characterized by its dynamism,personalized narratives, and cross-media adaptability. However, the presence of one-sided or negative reporting,evident in coverage of items like Tong Ren Tang, underscores the strategic imperative for China to cultivate stronger discourse power and interpretive capacity in ICH communication. Consequently, this study proposes a multifaceted strategy to systematically transform Beijing’s ICH from local resources into globally resonant symbols,emphasizing narrative innovation, event-driven promotion, technological enablement, the linkage of ancient and modern elements, the synergistic integration of standardization and industrialization, and foregrounding interpretive contexts.更多还原