【摘要】 数字技术创新正在推动新一轮的要素与结构变革，是微观企业重塑竞争优势的重要机遇。本文结合中文语言情景，采用文本挖掘的方法构建了企业层面的竞争压力感知指标，并探讨了企业竞争压力感知对数字技术创新的影响。研究发现：(1)企业竞争压力感知与数字技术创新水平正相关，高管股权激励会进一步增强两者间的正向关系，而薪酬激励会削弱两者间的正向关系；(2)当企业感知到较高竞争压力时，会通过提高内部控制和数字化转型水平，进而提升数字技术创新；(3)在商业信用融资水平较高、高科技企业及高管具有数字化专业背景企业中，竞争压力感知与数字技术创新之间的关系更为明显。更多还原

【Abstract】 Digital technological innovation is catalyzing a new wave of factor and structural changes, presenting micro-firms with a significant opportunity to reshape their competitive advantages. This study integrates the Chinese context with text mining techniques to construct firm-level indicators of perceived competitive pressure and investigates the impact of such pressure on digital technological innovation. The findings reveal several key insights. Firstly, firms’ perception of competitive pressure is positively related to the level of digital technology innovation. Executive equity incentives further strengthen this positive relationship, while compensation incentives have a weakening effect. Secondly, under heightened competitive pressure, firms enhance their digital technological innovation by improving internal control and digital transformation. Thirdly, the relationship between perceived competitive pressure and digital technological innovation is more pronounced in firms with higher levels of trade credit financing, high-tech firms, and firms with executives who have a professional background in digitalization.更多还原