【摘要】 为破解新疆农产品电商“双创”人才供需失衡难题，以新疆涉农高校A经济管理学院为案例，采用案例研究、问卷调研和实践数据分析，探索“1+N+X”（“1”为“一县一品”直播电商基地，“N”为涉农企业，“X”为高校）理念下的培养路径，构建“产学研赛创”五位一体模式与“理论—实训—实战”三维“校—企—行”多循环机制。调研发现，76%企业认为，高校输送人才与岗位要求不匹配，并且不同行业主播引进渠道差异显著。实践中，学院与直播电商基地、涉农企业深度合作，2023年完成助农直播52场，覆盖学生218人次，助力伽师瓜等特色产品销售；学生职业资格获证率为91%、就业对口率为83.8%，孵化7支学生团队，相关赛事吸引472名学生参与，抖音视频播放量破1 200万次。综上，该培养模式有效提升了学生专业能力与就业竞争力，推动了新疆特色农产品数字化营销及农业产业升级，为同类高校提供了参考，助力了新疆农业数字化转型与乡村振兴，未来需深化产教融合、优化课程体系及整合区域资源。更多还原

【Abstract】 To solve the problem of imbalance between supply and demand of E-commerce "Innovation and Entrepreneurship" talents for Xinjiang’s agricultural products, this study took the school of economics and management of Xinjiang Agricultural University A as a case. It adopted case study, questionnaire survey and practical data analysis to explore the talent cultivation path under the concept of "1+N+X"(where "1" stood for the "One County, One Product" live-streaming E-commerce base, "N" for agricultural-related enterprises,and "X" for colleges and universities). Additionally, it constructed a "five-in-one" model of "industry-university-research-competition-innovation" and a multi-cycle mechanism of "theory-practical training-actual combat" 3D "university-enterprise-industry" collaboration.The survey findings revealed that 76% of enterprises considered the talents delivered by colleges and universities incompatible with job requirements, and there were significant differences in the recruitment channels for anchors across different industries. In practice, the school carried out in-depth cooperation with live-streaming E-commerce base and agricultural-related enterprises. During the 2023 academic year, it completed 52 agricultural assistance live-streaming sessions, covering 218 students and boosting the sales of characteristic products such as Jiashi melons. The rate of students obtaining professional qualifications reached91%, and the employment matching rate stood at 83.8%. Moreover, 7 student teams were incubated, relevant competitions attracted472 student participants, and the playback volume of Douyin videos had exceeded 12 million.To sum up, this training model had effectively improved students’ professional capabilities and employability, promoted the digital marketing of Xinjiang’s characteristic agricultural products and the upgrading of the agricultural industry, and provided a reference for similar universities. It contributed to the digital transformation of Xinjiang’s agriculture and rural revitalization. In the future, it is necessary to deepen the integration of industry and education, optimize the curriculum system, and integrate regional resources.更多还原