【摘要】 促进绿色低碳消费对于推进生态文明建设，实现“双碳”目标具有重要意义。以人工智能、大数据等技术为特征的数智经济深刻影响和改变着居民的生活方式，有必要在数智化情境下构建多元主体共建共治共享的驱动机制，协同推进绿色低碳消费。基于此，对企业、消费者、政府和社会组织等不同主体的绿色低碳消费驱动作用进行分析，构建一个“技术赋能—行为重塑—制度创新—文化培育”的多元多维驱动框架，并结合结构化理论对驱动的机制作用进行分析，为扩展绿色低碳消费实践路径，实现经济社会发展全面绿色转型提供有益借鉴。更多还原

【Abstract】 Promoting green and low-carbon consumption is of great significance for advancing ecological civilization construction and achieving the "dual carbon" goals.The digital-intelligence economy, characterized by technologies such as artificial intelligence and big data, is profoundly influencing and transforming residents’ lifestyles. It is necessary to establish a drive mechanism for multi-stakeholder collaboration, co-governance, and sharing in the context of digital-intelligence, to jointly promote green and low-carbon consumption.Based on this, an analysis is conducted on the driving effects of green and low-carbon consumption among different entities, including enterprises, consumers,governments, and social organizations. A multi-dimensional driving framework of "technology empowerment-behavior reshaping-institutional innovation-cultural cultivation" is constructed. Furthermore, combined with structuration theory, the mechanism of driving forces is analyzed, providing useful references for expanding the practice paths of green and low-carbon consumption and achieving a comprehensive green transformation of economic and social development.更多还原