【摘要】 依托非遗传承创新背景，探究陕西非遗元素的叙事特征和美育价值，寻求其在叙事性包装设计中的应用。叙事性设计作为一种新兴的设计理念，在包装设计中得到广泛应用。本文从设计原则和设计思路上探讨了叙事性包装设计策略。基于实证性理论研究的方法，以延川剪纸为例，从多元叙事、文化叙事、叙事性图形语言、运动叙事四个方面探讨了叙事性在包装设计中的应用。本文对陕西非遗元素叙事性包装设计的研究具有指导意义，可为陕西非遗文化的传播与创新提供思路。更多还原

【Abstract】 Relying on the background of inheritance and innovation of intangible cultural heritage, this paper explores the narrative characteristics and aesthetic education value of intangible cultural heritage elements in Shaanxi, and seeks their application in narrative packaging design. Narrative design, as an emerging design concept, has been widely applied in packaging design. This article explores the design strategies of narrative packaging from the aspects of design principles and design ideas. Based on the method of empirical theoretical research, taking Yanchuan paper-cutting as an example, the application of narrative in packaging design is explored from four aspects: multi-narrative, cultural narrative, narrative graphic language and motion narrative. This article is of guiding significance for the research on narrative packaging design of intangible cultural heritage elements in Shaanxi, and can provide ideas for the dissemination and innovation of intangible cultural heritage in Shaanxi.更多还原