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风险感知对旅游意愿的影响:心理韧性的中介作用与乐观主义的调节效应
The Impact of Risk Perception on Travel Intention: The Mediating Role of Psychological Resilience and the Moderating Role of Optimism
【摘要】 心理韧性与乐观主义这两种关键心理特性,共同作用于旅游者的风险感知与旅游意愿,对旅游经济振兴及个人行为决策意义重大。文章以风险感知理论、心理韧性理论为基础构建框架,将心理韧性设为中介变量、乐观主义设为调节变量,纳入理论模型,旨在探究旅游者心理特性对其风险感知与旅游意愿的影响及变量间的内在联系。研究发现:风险感知对旅游意愿、心理韧性均有显著负面影响,心理韧性则对旅游意愿有显著正面影响;心理韧性在风险感知影响旅游意愿的过程中起中介作用,且正向作用于旅游意愿;乐观主义会调节心理韧性的中介效应,以及风险感知对心理韧性、旅游意愿的直接效应。
【Abstract】 Psychological resilience and optimism, as two key psychological traits, jointly influence tourists’ risk perception and travel intention, and play a significant role in the revitalization of tourism economy and personal behavior decision-making. Based on the Risk Perception Theory and Psychological Resilience Theory, this study constructs a theoretical framework, with psychological resilience as the mediating variable and optimism as the moderating variable incorporated into the model. It aims to explore how tourists’ psychological traits affect their risk perception and travel intention, as well as the internal relationships among these variables. The results show that: Risk perception has a significant negative impact on both travel intention and psychological resilience, while psychological resilience has a significant positive impact on travel intention; Psychological resilience plays a mediating role in the process of risk perception affecting travel intention, and exerts a positive effect on travel intention; Optimism moderates the mediating effect of psychological resilience, as well as the direct effects of risk perception on psychological resilience and travel intention.
【Key words】 risk perception; psychological resilience; travel intention; optimism;
- 【文献出处】 旅游研究 ,Tourism Research , 编辑部邮箱 ,2025年06期
- 【分类号】F592
- 【下载频次】162