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感官代偿、视听转码与意义生成:2025中央广播电视总台春晚无障碍转播的感官叙事探赜

Sensory Compensation,Audiovisual Transcoding,and Meaning Generation:A Sensory Narrative Analysis of the Barrier-free Broadcast of the 2025 CCTV Spring Festival Gala

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【作者】 李以琳; 王楠;

【Author】 LI Yi-lin;WANG Nan;Shaanxi Normal University;Tianjin Normal University;

【机构】 陕西师范大学; 天津师范大学;

【摘要】 2025年中央广播电视总台春晚首次推出无障碍转播,在实现信息平等、保障残障者文化权利方面发挥先锋作用。在对15位不同程度的视听障碍受众进行深度访谈后,研究发现此次无障碍转播利用感官代偿机制,通过对视听符号进行转码,完成了口述影像三层平衡和视觉叙事三层意义生成。口述影像完成了视觉信息与口述文本、艺术创造与接收可能、复杂内容与有限时间三重平衡。视觉叙事通过内容编码、意译转码和表演解码完成与观众的意义互动。但此次转播也存在感官代偿过载,多感官交互缺位以及媒介分层不足等适配性缺陷。基于此,本文提出通过多感官交互叙事和精细化媒介分层策略,优化无障碍转播效能,从而经由春晚,向世界转播中国无障碍建设的人文图景。

【Abstract】 In 2025,the China Central Radio and Television Station Spring Festival Gala launched its first barrier-free broadcasting,a pioneering step toward achieving information equality and safeguarding the cultural rights of people with disabilities.This study conducted in-depth interviews with 15 audiences with varying degrees of visual and auditory impairments.It finds that,through sensory compensation mechanisms and audiovisual transcoding,this barrier-free broadcast achieved a three-layer balance in verbal imagery,as well as a three-layer process of meaning generation in visual storytelling.Specifically,the verbal imagery established a triple balance between visual information and spoken decription,artistic creation and reception possibilities,and complex content and time constraints.The visual narrative engaged the audience through a three-stage process:content encoding,free-translation transcoding,and performance decoding.However,the broadcast also revealed adaptability limitations,such as sensory compensation overload,a lack of multisensory interaction,and insufficient media stratification.Based on these findings,this study proposes optimizing future barrier-free broadcasts through implementing a multisensory narrative framework and a refined media stratification strategy,so as to better showcase China’s achievements in humanistic construction and prospect through the Spring Festival Gala.

  • 【文献出处】 吉林艺术学院学报 ,Journal of Jilin University of Arts , 编辑部邮箱 ,2025年04期
  • 【分类号】TN948.1;G222
  • 【下载频次】46
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