【摘要】 在我国农村人口老龄化背景下，产业融合对缓解农村人口老龄化有重要意义。运用问卷调研法、文献资料法等相关理论与方法，对宜兴市杨巷镇农村体育产业与养老产业融合进行研究，发现杨巷镇体育养老市场存在缺乏健全的制度保障、缺乏稳定人才供给、尚无完整成熟商业模式等困境，针对上述困境提出挖掘乡土“体文旅”项目、构建完善养老保险体系、加强体育宣传意识、贯彻老龄体育政策等对策。更多还原

【Abstract】 Under the background of the increasingly serious aging of rural population in China, industry integration has great significance to alleviate the aging of rural population. The study analyzes the integration of rural sports industry and elderly care industry in Yangxiang Town, Yixing City with relevant theories and methods, such as questionnaire survey and literature data. There are some disadvantages in the sports and elderly care market in Yangxiang town: lack of a sound system guarantee, a stable supply of talents and a complete and mature business model. In view of the difficulties above, some countermeasures are proposed: to excavate the local “sports tourism” project, construct and perfect the elderly insurance system, strengthen the awareness of sports publicity, and implement the policy of old-age sports, etc.更多还原