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数字国际传播的本质、特征与结构

A Study on the Essence, Characteristics, and Structure of Digital International Communication

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【作者】 陈刚; 高腾飞;

【Author】 Chen Gang;Gao Tengfei;School of Journalism & Communication, Peking University;

【机构】 北京大学新闻与传播学院;

【摘要】 数字化驱动国际传播深度变革,促进了数字国际传播的兴起与发展。数字国际传播是依托数字化逻辑、以数字技术为关键动力、以算力和语料为核心资源、基于多元信息实体、在数字全球空间展开的传播新范式。在不断发展的过程中,数字国际传播已经形成鲜明的基本特征和创新结构。对数字国际传播的研究,不仅是建构国际传播自主知识体系的积极探索,也能为“构建更有效力的国际传播体系”贡献新的理论支持。

【Abstract】 Digitalization has driven a profound change in international communication, giving rise to the emergence and development of digital international communication. Digital international communication is a new communication paradigm that relies on digital logic, uses digital technology as its key motivity, takes computing power and language materials as its core resources, bases itself on multivariate information entities and unfolds itself in the digital global space. During its continuous development, digital international communication has formed distinct basic characteristics and innovative structures. The research on digital international communication is not only an active exploration to construct an independent knowledge system for international communication, but also provides new theoretical support for building a more effective international communication system.

【基金】 国家社科基金重大项目“基于人工智能的精准国际传播研究”(22&ZD318)
  • 【文献出处】 北京大学学报(哲学社会科学版) ,Journal of Peking University(Philosophy and Social Sciences) , 编辑部邮箱 ,2025年05期
  • 【分类号】TP399;G206
  • 【下载频次】88
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