【摘要】 红色旅游是一种精神性的文化旅游活动，具有思想政治教育功能。文章以韶山毛泽东同志纪念馆为研究案例，构建红色文化氛围、敬畏情绪、国家认同、行为意向四者之间的关系模型。通过实证研究的方式，探讨红色文化氛围对旅游者行为意向的影响，明确了红色文化氛围、敬畏情绪、国家认同、行为意向四者之间的影响机制，为红色旅游地的发展提供理论支持。更多还原

【Abstract】 Red tourism is a spiritual cultural tourism activity with the function of ideological and political education. The article takes the Shaoshan Mao Zedong Memorial Museum as a research case to construct a relationship model among the red cultural atmosphere, awe,national identity, and behavior intention. Through empirical research, this study explores the impact of red cultural atmosphere on tourist behavior intention, clarifies the influence mechanism among red cultural atmosphere, awe, national identity, and behavior intention, and provides theoretical support for the development of red tourism destination.更多还原