节点文献
数字化背景下特色农产品冷链物流发展现状及优化策略研究——以甘肃省为例
Research on the Development Status and Optimization Strategy of Cold Chain Logistics of Characteristic Agricultural Products under the Background of Digitalization——A Case Study of Gansu Province
【摘要】 随着数字化时代的到来,电子商务平台推动冷链物流迅猛发展[1]。农产品冷链物流的发展不仅有利于提升农产品的附加值,也是改变农产品营销方式以及实现农业现代化的重要渠道。文章以甘肃省为研究对象,通过优势、劣势、机会、威胁四维分析法(SWOT)对甘肃省特色农产品冷链物流发展的现状进行分析,并提出加大冷链设施投入、建设信息化平台、利用物联网和人工智能技术、加强冷链物流人才的培养、健全冷链物流监管机制的优化策略,以促进冷链物流的发展和提升农产品的价值。
【Abstract】 With the advent of the digital era, e-commerce platforms promote the rapid development of cold chain logistics[1]. The development of agricultural cold chain logistics is not only conducive to improving the added value of agricultural products, but also an important channel to change the marketing method of agricultural products and realize agricultural modernization. Taking Gansu Province as the research object, this paper analyzes the current situation of the development of cold chain logistics of characteristic agricultural products in Gansu Province through SWOT(Strengths-Weaknesses-Opportunities-Threats) analysis, and proposes optimization strategies to increase investment in cold chain facilities, build information platform, utilize Internet of Things and artificial intelligence technology, strengthen the training of cold chain logistics talents, and improve the supervision mechanism of cold chain logistics. To promote the development of cold chain logistics and enhance the value of agricultural products.
【Key words】 fresh agricultural products; cold chain logistics; Gansu Province;
- 【文献出处】 物流科技 ,Logistics Sci-Tech , 编辑部邮箱 ,2024年13期
- 【分类号】F326.6;F49
- 【下载频次】320