【摘要】 童书出版作为积极探索出版融合发展的先行军团，在出版运营模式创新实践中兼具纪实性与典型性，在我国出版业中有着独特的意义与地位。从连接和触达的介入与再生产看，在出版融合背景下，童书出版建设的共在体系、集出版生产运营管理于一体模式、以精品内容为互文拓展出版品种和以个性化知识服务作为运作场景等方面取得的突破，充分展示了童书出版在传统之上实现的转型，其不仅是我国出版业变迁的一个真实写照，也是文化强国战略引领下图书事业发展的一个缩影。更多还原

【Abstract】 As a pioneer group that actively explores the integration and development of publishing,children’s book publishing is both documentary and typical in the innovative practice of publishing operation mode,and has a unique significance and position in our country’s publishing industry.From the perspective of the intervention and reproduction of connection and reach in the context of publishing convergence,children’s book publishing builds a co-existence system,integrates publishing production and operation management,expands publication varieties with high-quality content as intertext,as well as uses personalized knowledge service as a breakthrough in operational scenarios,and etc.It also fully demonstrates the transformation of children’s book publishing based on tradition.It is not only a true portrayal of the changes in China’s publishing industry,but also a microcosm of the development of the book industry under the guidance of our country’s cultural power strategy.更多还原