【摘要】 运动休闲特色小镇是健康中国战略下优化体育供给侧结构、实现区域体育公共服务均衡发展、促进体育产业转型升级、助推体育产业跨界整合、满足经济新常态下人们休闲健身需求的创新路径。在数据强国战略下,大数据应用已经成为驱动运动休闲特色小镇发展的核心动力。本文旨在促进我国体育休闲小镇科学健康可持续发展,依托大数据实现运动休闲特色小镇传播路径多元化、运营精准化个性化、融资渠道多样化、休闲体育资源共享化。运用文献资料法、逻辑分析法等研究大数据时代我国运动休闲特色小镇发展路径。认为:依托大数据发展运动休闲特色小镇,可以拓宽运动休闲特色小镇传播方式;驱动运动休闲特色小镇智能化发展;创新运动休闲特色小镇的消费模式;助推运动休闲特色小镇多元业态协同发展。发展路径:创新大数据宣传模式,全方位推广运动休闲特色小镇;科学运营,搭建运动休闲特色小镇平台。融合共享,协同发展,促进运动休闲特色小镇产业跨界融合;康体结合,延伸运动休闲特色小镇产业链;管理决策:规避运动休闲特色小镇风险。更多还原

【Abstract】 The sports and leisure characteristic town is the optimization of the sports supply side structure under the healthy China strategy, the balanced development of regional sports public services, the promotion of the transformation and upgrading of the sports industry, the promotion of the cross-border integration of the sports industry, and the satisfaction of the people in the new economy. The path of innovation in demand. Under the strategy of data power, big data applications have become the core driving force for the development of sports and leisure towns. The purpose of this paper is to promote the scientific and healthy development of sports leisure towns in China, relying on big data to realize the diversification of sports and leisure towns, the precise operation of individualization, the diversification of financing channels and the sharing of leisure sports resources. Using literature data method and logic analysis method to study the development path of China’s sports and leisure characteristic towns in the era of big data. It is believed that relying on big data to develop sports and leisure characteristic towns, it is possible to broaden the mode of communication between sports and leisure towns; to drive the intelligent development of sports and leisure towns; to innovate the consumption patterns of sports and leisure towns; The industry is developing in synergy. Development path: Innovative big data propaganda mode, comprehensive promotion of sports and leisure characteristic towns; scientific operation, build a sports and leisure characteristic town platform. Integrate and share, coordinate development, promote the cross-border integration of sports and leisure towns; combine sports and sports to extend the industrial chain of sports and leisure towns; management decision-making: avoid the risks of sports and leisure towns.更多还原