【摘要】 我国高校校园文化品牌建设中存在建设水平一般、特色不强、层次较浅、整体规划缺乏、建设理念匮乏等问题。通过走访调研北京部分高校,阐述高校校园文化品牌建设应遵循的基本原则,提出新时代加强高校校园文化品牌建设工作的基本路径。对于在新的历史起点上,推进高校校园文化建设科学发展,挖掘校园文化品牌的育人功能,具有十分重要的理论价值和现实意义。更多还原

【Abstract】 There are some problems in the construction of campus cultural brand in colleges in China, such as so-so construction level, weak characteristics, shallow level, lack of overall planning, lack of construction concept and so on. Through visiting and investigating some colleges in Beijing, this paper expounds the basic principles that should be followed in the construction of campus cultural brand, and puts forward the basic path to strengthen the construction of campus cultural brand in the new era. It has very important theoretical value and practical significance for promoting the scientific development of campus culture construction and excavating the educational function of campus culture brand at the new historical starting point.更多还原