【摘要】 【目的】完善花卉衍生品市场产品价值评价体系,为今后花卉衍生品的设计、制作、评价及定价提供一定的科学依据。【方法】以昆明市花卉衍生品市场的20件艺术干燥花作品为试验材料,运用AHP法和SBE法对样本进行评价,并针对2种评价结果进行了Kendall’s W协和系数检验以构建艺术干燥花的价值评价体系模型。【结果】结果表明,在艺术干燥花价值体系中其生态价值具有较高的贡献率(0.5282),其次是美学价值(0.2000)及人文价值(0.1886),且在Kendall’s W协和系数检验W=0.999,显著性为0.006<0.01,即2种评价结果具有较高的一致性,该评价模型具有一定的可靠性。【结论】AHP法作为一种较为细致的评价方法,可以较为准确的建立所需评价物的评价体系模型,而SBE法评价过程较为简便快捷,2种评价方法的结合可以使整体评价体系更具可靠性;此次研究结果可为今后花卉衍生品的设计、制作、评价及定价提供一定的参考。更多还原

【Abstract】 【Objective】The purpose of this paper is to further improve the product value evaluation system of the flower derivatives market,and provide some reference suggestions for the design,production,evaluation and pricing of flower derivatives in the future.【Method】Using 20 art dry flower works from Kunming Flower Derivatives Market as experimental materials,AHP method and SBE method were used to evaluate the samples,then Kendall’s.W Concord Coefficient Test was evaluated for the two evaluation results to establish the value evaluation system model of art dry flowers.【Result】The ecological value of the art dry flower value system had a higher contribution rate(0.5282),followed by the aesthetic value(0.2000) and the human value(0.1886),and in the Kendall’s W synergy coefficient test the W value was 0.999,the significance was 0.006<0.01,which showed that the two evaluation results had high consistency,and the evaluation model had certain reliability.【Conclusion】As a more detailed evaluation method,AHP method could establish the evaluation system model of the required evaluator more accurately,and the SBE method was more convenient and quicker.The combination of the two evaluation methods could make the overall evaluation system more reliability.The results of this study could provide a reference for the design,production,evaluation and pricing of flower derivatives in the future.更多还原