【摘要】 中医药文化是中华文化的瑰宝,是打开中国文明的钥匙,是世界中医药文化的重要组成部分,中医药文化随着时代发展其核心思想赋有新的阐释,对其进行传播对我国及世界具有独特的价值。全媒体时代的到来,为中医药文化实现全效传播提供了契机。针对中医药文化传播面临传播受众主体及传播途径少、大众中医药文化意识薄弱、传播相关政策法规内容空洞、全球传播遇语言文化交流障碍和中医药文化国际认可度需提升的困境,结合全媒体融合发展,探索出完善传播相关政策法规细则、破除中医药教育语言文化障碍、建设特色中医药线上专题网站和坚持中医药文化传播移动优先策略的新路径。更多还原

【Abstract】 Traditional Chinese medicine culture is the treasure of Chinese culture, the key to opening up Chinese civilization, and an important part of the world traditional Chinese medicine culture. With the development of the times, the core idea of traditional Chinese medicine culture is endowed with a new interpretation, whose dissemination has a unique value in China and the world. The arrival of the all media era has provided an opportunity for traditional Chinese medicine culture to achieve full effect dissemination. In view of the difficulties faced by the dissemination of traditional Chinese medicine culture, such as the lack of audience and dissemination channels, the weak awareness of traditional Chinese medicine culture among the public, the empty content of relevant policies and regulations, the obstacles of language and culture exchange in global communication, and the need to improve the international recognition of traditional Chinese medicine culture, combined with the integrated development of the all media, it is needed to explore a new path to improve the dissemination of relevant policies, laws and regulations, to remove the language and culture barriers of traditional Chinese medicine education, to build characteristic online special website of traditional Chinese medicine and to adhere to the mobile-first strategy of traditional Chinese medicine culture dissemination.更多还原