【摘要】 扩大体育消费是推动体育产业高质量发展、夯实消费引领经济增长的重要引擎。本文通过梳理扩大体育消费的逻辑脉络与发展方向,认为目前体育消费文化有待进一步改善,体育消费与娱乐消费的同质化冲突,体育消费政策体系对接不畅,居民体育消费支付能力提升,但上行走势受阻。研究认为:我国在经济转型背景下,扩大体育消费需完善体育消费的政策举措,注重开拓新的体育消费领域,做好体育消费细分市场,引导理性的体育消费理念,促进体育产业高质量发展,推动可持续性体育消费。更多还原

【Abstract】 Expanding sports consumption is an important engine for both promoting the high-quality development of sports industry and consolidating consumption-driven economic growth. This paper analyzed the logical context of expanding sports consumption and its development orientation, finding that sports consumption culture needs to be further developed, sports consumption and entertainment consumption are in homogeneous conflict, sports consumption policy systems are inconsistent, and residents’ ability to afford sports consumption is on the rise, while the upward trend is hindered. It is argued that to expand sports consumption under the background of economic transformation, China needs to improve sports consumption policies and measures, focus on opening up new sports consumption areas, identify sports consumption market segments, guide rational sports consumption concepts, promote high-quality development of sports industry, and to promote sustainable sports consumption.更多还原