【摘要】 随着虚拟现实技术的发展,沉浸式传播日趋成为一种主流的传播态势。沉浸式传播凭借其对传播时空的有效重组,建构"环绕式"与"包裹式"传播场域,使得受众感官内外产生双向交互,激发具身的情感共振,从而使受众产生"感官共振"的沉浸体验。在此体验之中,沉浸式传播通过"回归"传统口语媒介叙事手法、"消解"虚拟与真实传播场域边界两种方式,使人作为传播主体被重新"询唤"。沉浸式传播为受众"肉身""精神"双向在场提供了交互空间,实现了"身体"与"交流"共存与泛在,其最终目的在于重新聚焦人作为传播主体的在场与回归。更多还原

【Abstract】 With the development of virtual reality technology,immersive communication has become a mainstream trend.With its effective reorganization of communicating time and space,immersive communication constructs the "encircling" and "wrapping" communication fields,which makes the audience have two-way interaction inside and outside the senses,stimulates the emotional resonance with the body,and thus makes the audience have an immersive experience of "sensory resonance".In this experience,immersive communication "returns" the traditional oral media narrative technique,"dispels" the virtual and the real communication field boundary,causes the person as the dissemination subject to be "inquired" again.Immersive communication provides interactive space for the audience’s two-way presence of "body" and "spirit",realizes the coexistence and ubiquity of "body" and "communication",and its ultimate purpose is to re-focus the presence and return of people as the main body of communication.更多还原