【摘要】 随着偶像工业、景观消费与人工智能的发展,虚拟偶像从最初的日漫、二次元偶像拓宽至AI虚拟网红、虚拟主播等,开启了虚拟偶像2.0时代。文章对虚拟网红的意义建构与偶像产制过程进行探讨,试从典型虚拟网红案例分析中找出这一群体兴起原因并反思其伦理风险。文章认为,面对虚拟偶像2.0所引发的真实信任危机、潜在把关与价值灌输、符号异化等问题,现有媒介伦理体系亟需重构以规制技术理性的野蛮生长。更多还原

【Abstract】 With the development of idols industry,landscape consumption and artificial intelligence,virtual idols have expanded from the original manga and two-dimensional idols to AI virtual internet celebrities and virtual anchors,opening up the era of virtual idol 2.0.This paper intends to explore the meaning construction and idol production process of virtual online celebrities,trying to find out the reasons for the rise of this group from the typical cases of virtual online celebrities and reflect on their ethical risks.This paper argues that the existing media ethics system needs to be reconstructed to regulate the barbaric growth of technological rationality in the face of the real trust crisis,potential gatekeeper and value indoctrination,and symbol alienation caused by virtual idol 2.0.更多还原