【摘要】 文章运用问卷调查法对黑龙江省齐齐哈尔市特色餐饮品牌影响力进行研究。首先结合问卷调查对特色餐饮品牌影响力状况进行SWOT分析,进而从维持原有特色、优化企业品牌经营、加强政府监管以及扩大宣传力度等方面提出了齐齐哈尔市特色餐饮品牌影响力提升对策:维持并强化餐饮品牌特色;培育龙头餐饮品牌企业;形成独特餐饮文化;规范餐饮企业操作流程;提升齐齐哈尔市特色餐饮品牌影响力政府性举措;积极进行特色餐饮品牌影响力宣传;采用连锁经营推动齐齐哈尔市餐饮品牌影响力。更多还原

【Abstract】 The article uses the questionnaire survey method to study the influence of Qiqihar featured catering brand. Firstly,combining with the questionnaire survey, SWOT analysis is carried out on the influence status of featured catering brands,and then countermeasures for improving the influence of Qiqihar featured catering brands are put forward from the aspects of maintaining the original feature, optimizing enterprise brand management, strengthening government supervision and expanding publicity.更多还原