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网络传播规律的大数据复现

Big Data Reproduction of The Law of Network Communication

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【作者】 王汉熙朱粤健唐潮胡晓平

【Author】 WANG Han-xi;ZHU Yue-jian;TANG Chao;HU Xiao-ping;Key Laboratory of Digital Stage Design &Service of Ministry of Culture and Tourism of the PRC,Wuhan University of Technology;School of Mechanical and Electronic Engineering of Wuhan University of Technology;

【机构】 武汉理工大学数字舞台设计与服务文化和旅游部重点实验室武汉理工大学机电工程学院

【摘要】 舆论传播体制已经转变为网络舆论传播体制,5w传播模式是否仍然适用于网络传播,成为一个迫切需要研究的问题。为了实证5w传播模式在网络传播的可适用性,基于大数据分析来复现网络舆论传播规律,使用Python及MySQL数据库编写爬虫软件,依托微博平台爬取网络舆论传播数据,构建网络传播数据集,对网络传播数据集进行分析,通过网络传播数据集复现网络传播行为,证实5w传播规律适用于网络舆论传播。

【Abstract】 The public opinion communication system has been transformed into a network public opinion communication system.Whether the 5w communication model still applies to network propagation has become an urgent problem to be studied.In order to demonstrate the applicability of 5w communication model in network communication,based on big data analysis to reproduce the law of network public opinion communication,use Python and MySQL database to write crawler software,rely on microblogging platform to crawl network public opinion data,and build network communication data set.The network communication data set is analyzed,and the network propagation behavior is reproduced through the network propagation data set,and it is confirmed that the 5w communication rule is applicable to the network public opinion communication.

【基金】 文化和旅游部重点实验室资助项目;国家级大学生创新创业训练项目(201810497193)
  • 【文献出处】 武汉理工大学学报 ,Journal of Wuhan University of Technology , 编辑部邮箱 ,2019年04期
  • 【分类号】G206;TP311.13
  • 【下载频次】106
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