【摘要】 文章基于对乡村旅游创新的新形式、新要求、新资源基础和主体基础的分析,认为推动创新的动力需要从要素驱动向创意与技术驱动转变,提出乡村旅游创新的三种模式和七种业态,最后认为推进创新需要在乡村旅游硬件建设上注重精细与个性化,运营管理和组织上的多样性、信息化和协作性,以期指导乡村旅游的未来发展。更多还原

【Abstract】 The article first analyzes the new forms and new requirements of rural tourism innovation in our country,then analyzes the new foundations of resources and the main foundation of innovation,and urges the change of innovation impetus from factor-driven to creation and technology driven. The paper continues with three modes of rural tourism innovation and seven kinds of formats,and concludes with suggestions that construction of rural tourism hardware focus on refinement and individualization,and that operational management and organization stress diversification,computerization and coordination.更多还原