【摘要】 本文就"美登高"的视觉识别(Ⅵ)系统展开设计思考,就如何创造出既有美感、又有营销价值的Ⅵ系统予以阐述,同时结合对现有LOGO的思考,结合媒体交互的概念进行分析,探讨新的媒体环境下,Ⅵ设计的理念和形象。其目的是体现自身品牌的综合实力,也用以区别其它的品牌,方法是建立Ⅵ系统上的形象策略且借助这一品牌宣传的工具,取得良好的经济效益。随着经济的发展,消费观念的改变,餐饮品牌的经营者也通过新的媒体推广途径,改变原有的思想观念,结果是体现在企业内部及外部共同打造充满新时代气息的视觉艺术效果和影响。更多还原

【Abstract】 This article discusses the design of the visual recognition(Ⅵ) system of "Mei Denggao",and elaborates on how to create a Ⅵ system that has both aesthetic and marketing value,combined with the thinking of the existing LOGO,combined with the concept of media interaction. Analyze and explore the concept and image of Ⅵ design in a new media environment. Its purpose is to reflect the comprehensive strength of its own brand,but also to distinguish other brands. The method is to establish an image strategy on the Ⅵ system and use the tools of this brand to achieve good economic benefits. With the development of the economy and the change of consumption concept,the operators of catering brands have also changed their original ideas through new media promotion channels. The result is reflected in the internal and external enterprises to create a visual art effect full of the new era. influences.更多还原