【摘要】 论文从网络社群的角度出发,选取由微信公众号"档案微平台研究"所发布的2018年度省级类档案微信公众号排行榜的前十名作为研究对象,分析得出档案微信公众号在运营过程中均考虑到了内容、交互和关系链这三大要素,其可以从明确功能定位、培养核心用户、活化生态圈三个角度入手完善公众号的运营策略。更多还原

【Abstract】 From the point of view of network community, this paper chooses the top ten of the 2018 Provincial Archives Wechat Public Plats List published by the Wechat Public Plat "Archives Micro-Platform Research" as the research object, and concludes that the three elements of content,interaction and relationship chain are taken into account in the operation of the archives Wechat Public Plat, which can be defined from the function orientation and cultivate the core application.The operation strategy of the public number should be improved from three perspectives: household and activation of the ecological circle.更多还原