【摘要】 中国的冰雪体育旅游是一项新兴的、特殊的旅游新产品,近年来它迎来了跨越式发展,取得了令人瞩目的成绩,深刻影响着我国旅游市场的形成与完善。由于独特地理优势,黑龙江省冰雪体育旅游在全国冰雪体育旅游产业中占有重要地位。2022年即将举办的第24届冬季奥林匹克运动会将为黑龙江省冰雪体育旅游的发展创造新的历史发展机遇,是黑龙江省冰雪体育旅游发展的新契机。运用实地考察、专家访谈、文献资料等研究方法,结合现阶段黑龙江省冰雪体育旅游发展实际情况,提出从冰雪体育旅游发展模式、提高服务水平、丰富文化内涵、培养冰雪人才、注重生态环境保护、加强政府监管力度及充分发挥市场调节作用等路径来发展黑龙江冰雪体育旅游的策略,为促进黑龙江省冰雪体育旅游持续、快速、稳定发展,达到黑龙江省冰雪体育旅游发展目标具有重要意义。更多还原

【Abstract】 China’s ice and snow sports tourism is a new and special tourism new product.In recent years,it has leaped into a leap-forward development and achieved remarkable results,which has profoundly affected the formation and improvement of China’s tourism market.Due to its unique geographical advantages,Heilongjiang Province ice and snow sports tourism plays an important role in the national ice and snow sports tourism industry.The 24 th Winter Olympic Games to be held in 2022 will create a new historical development opportunity for the development of ice and snow sports tourism in Heilongjiang Province,and it is a new opportunity for the development of ice and snow sports tourism in Heilongjiang Province.Using field research,expert interviews,literature and other research methods,combined with the actual situation of the development of ice and snow sports tourism in Heilongjiang Province at present,proposes the development model of ice and snow sports tourism,improve service level,enrich cultural connotation,cultivate ice and snow talents,and pay attention to ecological environment protection.Strengthening the government’s supervision and giving full play to the market regulation role to develop the strategic issues of Heilongjiang ice and snow sports tourism,in order to promote the sustained,rapid and stable development of the ice and snow sports tourism in Heilongjiang Province,it is of great significance to achieve the development goal of ice and snow sports tourism in Heilongjiang Province.更多还原