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乡村振兴中都市农园商业模式研究

Research on Business Model of Farm in Rural Revitalization

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【作者】 谢力

【Author】 Xie Li;Shazhou Professional Institute of Technology;

【机构】 沙洲职业工学院

【摘要】 根据"契约化"与"入市能力"两个维度,构建农户都市农园市场化六方格模型,分析都市农园特性与路径,指出公司制领办式的农园优势与不足,回答如何利用与发挥城市成熟市场牵引力。具体措施是:培育"主业有活力"的都市农园;从农园"串联"入手,创新都市农园的商业模式,建设"标准化"与"租赁+股份制"都市农园;探索"集成-平台-经纪人"模式,培育都市新农园"内生动力";成立都市农园专项担保公司,解决都市农园的融资渠道难题。

【Abstract】 The six-grid model of farm was constructed according to the two dimensions of "contract" and"ability to enter the market", to analyze the characteristics and paths of farm, then to point out the advantages and disadvantages of company-type farms, how to make use of the tractive force of urban matured market to build up new farms, the mainstream measures are to cultivate the main dynamic urban farms; to innovate the business model of urban farms by connecting farms in series, and construct urban farms of "standardization" and"lease + joint-stock system"; the new urban farms of "endogenous power" is cultivated by exploring the mode of"integration-platform-broker"; a special guarantee company for urban farm is set up to solve the financing problem of urban farms.

【关键词】 都市农园营销渠道商业模式
【Key words】 urban farmmarketing channelbusiness model
【基金】 2017年苏州市社会科学基金项目(2017XL087)
  • 【文献出处】 沙洲职业工学院学报 ,Journal of Shazhou Professional Institute of Technology , 编辑部邮箱 ,2018年04期
  • 【分类号】F323
  • 【被引频次】1
  • 【下载频次】116
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