【摘要】 高校"一院一品"的校园文化品牌建设是实现和彰显学校特色文化、建设"一流高水平"大学的必由之路,它是以学院和学校为主体并开展文化发展力的重要载体,校园文化品牌建设关系到财经高校办学的社会艺术理念和文化人才主导价值的输出,对于财经高校办学内涵、加强和改进大学生思想文化教育有着不可替代的意义和价值。本文从财经高校现有的校园品牌文化建设载体入手,探讨当下"一院一品"的校园品牌建设模式和路径。更多还原

【Abstract】 "A school of a brand"of the campus culture brand is to achieve and highlight the characteristics and culture of the school in Colleges, the construction of "high-leve class "only way to Colleges, it is important to support colleges as the main force and carry out cultural development campus cultural brand related to the Finance and economics Colleges artistic ideas and cultural talents dominant value output for the Finance and economics Universities connotation, strengthen and improve ideological education of college students irreplaceable of cultural significance and value. In this paper, the existing campus brand culture carrier of Finance and Economics Colleges, discusses the moment, "a Finance and economics Universities "of the brand model and path.更多还原