【摘要】 新媒体兴起带来了大众媒体传播环境的巨大变化,社会主义核心价值观的媒体传播方式也随之有所改变。基于传播学的涵化理论对新媒体在传播社会主义核心价值观中的涵化作用进行分析可知:新媒体带来信息多样选择和多元表达,让人们感觉到了更加真实鲜活的"象征性现实";新媒体重塑了人与人之间的关系,人们在新媒体构建的"关系网络"中更容易产生强烈的"共鸣"。因此要更好的传播社会主义核心价值观,就要以文化内涵为切入点,通过新媒体传播真实鲜活的"象征性现实"增强对社会主义核心价值观的涵化作用,达到"以文化人"的传播效果;强化主流话语权,依托新媒体"关系网络"营造社会主义核心价值观的"共鸣"氛围,从而达到"以理服人"的传播效果。更多还原

【Abstract】 As new media are rising extensively,the way of disseminating socialist core values is bound to change accordingly. This paper,based on cultivation theory,analyzes the relation between socialist core values and new media,in order to explore the role of new media in this regard. On the one hand,new media bring about more varieties of message and expressions so as people can feel a more real"symbolic reality". On the other hand,as human relationship is being remodeled by new media,a stronger empathy can be found more easily among people who are connected by new media. That is a revelation for us: we must ascribe enough importance to the promotion of the cultivation function of new media concerning the two aspects in order to impart socialist core values even better.更多还原