【摘要】 随着生活水平的提高,人们的消费意识也正在悄悄地发生变化,越来越多的人开始喜欢上"自己动手做"这种休闲娱乐方式。作物就是在这种背景下,由两位合伙人创立的创意木艺手工体验品牌。作物创始人希望通过服务流程优化、营销策略优化实现作物木艺手工体验店的连锁经营,迅速扩大品牌的影响力并进一步抢占市场。本文探索了作物如何改进服务流程、优化营销策略,从而应对市场挑战,实现未来中短期及长期目标。更多还原

【Abstract】 With the improvement of living standards,people’s awareness of consumption is also changing.More and more people like "DIY" as an entertainment.In this context,two partners founded Zowoo,a brand of creative handicraft experience.The founders of Zowoo want to optimize the service process and marketing strategy so as to build chain business,to expand the brand influence and further to occupy the market.In this paper,we explore how Zowoo should improve its service process and optimize its marketing strategy to respond to market challenges and achieve future short-term and long-term goals.更多还原