【摘要】 [目的/意义]研究自媒体如何吸引用户、快速圈粉。[方法/过程]以社会化媒体平台为对象,以说服传播模型为基础,结合动机相关理论、网络环境下信息传播理论等,构建社会化媒体平台用户转发影响因素模型并进行实证研究,验证假设结果。[结果/结论 ]信息渠道、信息来源、信息接收者、信息内容4个因素对社会化媒体上的用户转发意愿构成影响。更多还原

【Abstract】 [Purpose/significance]The paper is to study how to attract user immediately in we media platform. [Method/process]The paper takes social media platform as object and persuading propagation model as foundation, bases on motivation theory and network information communication theory to construct a user forwarding influencing factors model, and does an empirical research to verify results of the hypothesis. [Result/conclusion] Four factors of information channel, information source, information receiver and information content exert significant impacts on user forwarding.更多还原