【摘要】 江苏省农业科学院作为一个86年历史的农业科研单位,形成了丰富的农产品品种资源与科技服务典型案例,具备打造具有重大影响力的农业品牌的基础。本项目旨在调研江苏省农业科学院品牌现状,分析江苏省农业科学院品牌建设与竞争力之间的关系,探讨江苏省农业科学院品牌建设发展方向,促进江苏省农业科学院品牌建设持续健康发展。更多还原

【Abstract】 Jiangsu Academy of Agricultural Sciences(JAAS), as a agricultural research and development institution with 86-year history, has formed abundant agricultural product variety resources and sci-tech service cases, which possesses the basis to construct agricultural brand with significant influence. This paper surveyed the status about the brand of JAAS, and analyzed the relation between brand construction and competitiveness, and explored the development trend of brand construction, to promote the sustainable and healthy development of JAAS.更多还原