【摘要】 数字阅读已经成为大学生的主要阅读方式。本研究通过自编《大学生数字阅读调查》问卷,对湖南省8所高校的913个样本数据进行统计,描述大学生数字阅读的现状,并通过卡方检验,重点分析大学生数字阅读的行为类型、内容和动机在生源地、性别、专业、学历层次等方面的百分比差异。并在调查数据的基础上,分析了大学生数字阅读的供需鸿沟,基于数字出版企业和高校图书馆两个主体,提出缩小大学生数字阅读供需鸿沟的策略。更多还原

【Abstract】 Digital reading has been the main reading method of university students. The authors conducted a questionnaire survey on the current situation of the digital reading of the students,and made an analysis of 913 samples. Through chisquare,the paper specifically analyzes the percentage differences in the reading behavior type,contents,motivation and educational backgrounds among the students of different birthplaces,sexes,majors and so on. Meanwhile,based on the data analysis,the paper discusses the supply and demand gap of digital reading of university students and proposes some strategies that narrow the gap from both aspects of digital publishing enterprises and university libraries.更多还原