【摘要】 公共服务作为政府最重要的职能,与社会公众需求紧密联系,它不仅是服务型政府的核心,还是以人为本的具体体现。在"营销概念扩大化"的催生下,服务营销理论已经开始在政府公共服务领域的实践活动中崭露头角。从认识论的角度出发,运用服务营销的7P’s策略组合,探讨政府公共服务营销新模式,可以更好优化公共服务资源,提升公共服务水平,发挥政府在公共服务领域中的决定性作用,维持社会秩序,满足社会公众需求。更多还原

【Abstract】 Public service is the most important functions of government, and closely related to the demand of the public. It is not only the core of the service-oriented government, but also the specification of people-oriented. Under the campaign of "the extension of the concept of marketing",the service marketing theory has begun to develop in the government public service. Starting from the angle of epistemology, using 7p ’s strategies in the service marketing for discuss the new model of government public service marketing, it can better optimization resources of public services,improve the level of public services, play a decisive role in the field of public service, maintaining social order and meet the demand of the public.更多还原